The biggest question we get from potential and existing customers alike is, “What’s the difference between marketing email and transactional email?” There are a few ways to answer this question: Content and purpose: A transactional email contains information about an action the recipient has already taken, while a marketing email intends to drive the recipient […]
Sending emails. Checking emails. Responding to emails. Emailing – in all of its iterations – is a huge part of communication in today’s world. For many, email strikes the perfect balance of conveying information— it’s an organized, instantaneous, and convenient way to stay in touch with others. Emailing has especially proven to be an effective […]
Think about all the times you’ve wracked your brain trying to remember your password, was it 24 or 42? What is there? or a #? And eventually giving up to click the “Forgot password?” link. As someone who can never seem to keep my password straight, I rely on reset password emails. Password reset emails […]
No-reply emails are a big no-no in modern-day email marketing, but many brands continue to use them. Below, we’ll walk you through everything you need to know about do-not-reply emails and what you should be using instead. What is a no reply email? No-reply emails (also known as do-not-reply emails) are easy to recognize as […]
Email blasts are an important part of any marketing program, but most senders get it wrong. For starters, nobody wants to get blasted with anything—so perhaps switch up the terminology. But we’ll get more into that in a minute. Below, we’ll teach you everything you need to know about email blasts. Follow the tips below […]
Humor is a great way to engage people. It helps lighten the mood, brings a smile, and, if done well, makes your brand more memorable. But before we get into how we can add humor to emails, let’s lay some groundwork. Funny campaigns don’t work for every brand. You don’t want your medical provider or […]
Welcome emails are some of the most important communications you’ll ever send to your recipients. After all, your welcome email is likely their first impression of your brand in their inbox. So you have to make it count! Your perfect welcome email should do 3 things: Remind email subscribers why they joined (and thank them!) […]
Email has come a long way from simply being the electronic equivalent of a letter — an estimated 330 billion emails are sent every single day. So getting your email opened, read, and acted on is not an easy task. In many scenarios, casual language and loose formatting are fine, and even emojis have slipped […]
I don’t know about you, but I love summer. From flip-flops and shorts to barbecues, summer is my jam. But it’s also the time of year when a lot of consumers check out. Maybe they’re on vacation in the Caribbean, off the grid backpacking through the Sierra, or outside playing in a soccer league. Whatever […]
Regular communication with your customers (present and future) is crucial to revenue development, especially in the B2B world. Of course, there are several ways for this communication to take place in today’s environment: phone calls, email, text, private Slack channels, social media messaging, and so forth. But what about email distribution lists? Do they have […]