Google Business Profiles seems to have added more options to when you should be notified from the platform. The list includes 13 different notification categories you can turn on or off under the notifications menu for your Google Business Profile. Claudia Tomina spotted this and notified me of it on Twitter. Here are the categories […]
Marketing emails get a lot of attention in our industry, thanks to creative design and carefully tracked metrics. But email notifications are equally (if not more) important to engaging your customers and growing your business. That’s because notification emails focus on customer retentionwith the goal of keeping recipients engaged with your business. Notifications are highly […]
Web push notifications occupy a unique place in the digital marketing landscape — allowing you to reach both mobile and desktop users in real-time, without having to build your own app or even an email list. You can use web push notifications to notify your audience about all kinds of things, from promotions to events […]
We have seen google ask Searchers whether they were or are satisfied with the search results. But I’ve never seen Google send a push notification to a searcher after a search to ask if the search was helpful. @SeoKristal received one the other day asking, “How helpful has Google been?” She shared a screenshot of […]