If you fail to plan, you plan to fail. As a super Type-A person, that’s a favorite expression of mine. And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it. Especially if you’re […]
The Zig/Zag technique empowers you to create a unique and profitable business that sets you apart from the rest. By zigging while others zag, you offer something distinct and valuable to your audience. Check out my in-depth guide on using the Zig/Zag technique to nail down the right online business idea for you! Recognize the […]
There are two components of successful email marketing: high-quality content and an email list of subscribers. Your email newsletter and other communications can’t go out to an audience of one—or none. An email list, even if you’re starting from scratch with a handful of names, goes a long way in supporting your email marketing efforts. […]
Listen to this article in audio format: Want to increase your online presence and reach more customers? There’s no better way to do it than through your own website. The great news is that the process of building a website has become much simpler over the years. As you’re about to see, you can make one yourself without […]
Email list building is the foundation of effective email marketing. When you have an engaged email list, promoting and growing your business feels easy. When your email list is of bad quality, however, all you see are skyrocketing bounce rates and pitiful return on investment. In this article, we’ll look at how to build an email list […]