“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett Good copywriting is hard. Great copywriting is really hard. That’s why so many copywriters keep a swipe file — a collection of tried-and-true copy examples to inspire them when writer’s block hits. In this post, you’ll […]
Does writing emails feel like a chore to you? Even if you have little email copywriting experience, there are plenty of proven tips and inspiring examples you can use to become a better email copywriter. And – more importantly – to delight your audience with emails they actually want to open, read, and click. Wanna […]
People are looking for you. They want what your company has to offer. They believe that YOUR product or service has a very good chance of solving their problems and relieving their pain points. So how do they find you? How do you make yourself visible to prospective clients, to those people who are looking […]
If you know anything about search engine optimization (SEO), you know that search engines prefer high-value content that’s most relevant to the user’s intent. So, the more valuable the content is to the user, the higher it will rank in search results. Unfortunately, many companies and brands focus too much on the technical side of […]
While both content and website copywriting are essential for your business, there are some differences between the two. Copywriting usually refers to sales copy meant to drive the audience to purchase your product or services, including ads, emails, social media posts, landing pages, and more. Content, on the other hand, is usually more general information […]
It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. With good reason: AI can save you a ton of time and money. Two things we all love, right? But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you […]
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Anyone who wants to make a living as a writer has probably considered copywriting as an option. You might wonder what it takes to find your first copywriting jobs or what you need to do to become a copywriter in the first place. If you don’t know, copywriting is simply persuasive writing. It’s the art […]
Have you ever been so immersed in a great movie or show that you lose track of time? That’s the power of great storytelling. But how do you leverage the attention-grabbing power of great storytelling and apply it to drive more sales? Let’s discuss why you should use storytelling techniques in your marketing, even if […]
Have you ever been so immersed in a great movie or show that you lose track of time? That’s the power of great storytelling. But how do you leverage the attention-grabbing power of great storytelling and apply it to drive more sales? Let’s discuss why you should use storytelling techniques in your marketing, even if […]