When it comes to B2B marketing, email is king. According to research, it’s one of the top methods for lead generation. Most importantly, it’s the most effective way to nurture those leads. Given these facts, it’s unsurprising that more businesses are getting into the email game. As Moira van den Akker explained in a recent […]
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Google Ads has been around for over 20 years already, and it’s still firmly holding onto its spot as the most popular digital advertising platform of them all. There is a good reason for that: the platform allows advertisers to appear on the world’s most used search engine, as well as Youtube, Gmail, and hundreds […]