This post was updated on June 8th, 2022 Email marketing. For such a simple concept, it’s wildly successful. Maybe you’ve heard how companies have used email marketing to grow their business. And now you want to do it as well. In the broadest sense, email marketing is just sending marketing content directly to your prospects’ […]
In today’s fast-paced world, the quickest way to connect with a local, nationwide, or global audience is by establishing an online presence for your business. Whether you already run a brick-and-mortar business or are considering launching a fully online venture, focusing on maintaining a 24/7 web presence is the key to developing your brand and […]
“Was that OK?” ☝️ This is the most common question Oprah Winfrey hears from her guest after the interview. Barack Obama asked her that. So did George W. Bush and Beyonce. People that we think are so rock-solid and confident. Yet, showing that they are also insecure with that simple “Was I OK?” question. Why […]
Google has added a new option in the Google Business Profile appeal for “Fix photo that doesn’t show.” This means you can submit a support request for when you know a photo is not showing up on your Google Business Profile and you want it to. Mike Blumenthal first reported about this saying, “Google has […]
The Zig/Zag technique empowers you to create a unique and profitable business that sets you apart from the rest. By zigging while others zag, you offer something distinct and valuable to your audience. Check out my in-depth guide on using the Zig/Zag technique to nail down the right online business idea for you! Recognize the […]
This week we covered a possible Google algorithm updater yesterday and today. We also covered how the new Google Search Generative Experience now can show both links to sources and videos in the answer snapshots. Google SGE also has these new “from Google” cards in the answers. Google Search Generative Experience does not always show […]
Small businesses face some branding challenges that larger businesses don’t need to deal with. How to build your brand on a small budget. Time. Having the in-house talent to put together stunning brand guidelines and logos. Even though small businesses sometimes have marketing challenges related to a lack of resources, there are also a few […]
As a breakfast and baked goods company, innovation in my industry typically comes in the form of launching a new flavor or a line extension to a product we already offer. But, when my team saw the #pancakecereal trend taking TikTok by storm during the height of the pandemic, we felt we had to get […]
Google has updated the Google Business Profile food ordering section with more options and settings. This food ordering feature was in the old Google My Business section but was updated recently in the new Google Business Profile interface. Claudia Tomina posted this on Twitter saying, “Food ordering now provides additional options. Restaurants can now set […]
Google has updated its Local Service Ads reviews dispute form. The update clarifies that the form should be used for reviews on Local Service Ads and not to handle reviews through Google Business Profiles. Mike Blumenthal noticed this change and posted about it on Twitter. He wrote, “Google LSA has updated the LSA Dispute Customer […]