Colan Nielsen noticed Recently, for some local keyword searches, Google changed the header of the local packet in the keyword spot to a brand name. Providing an example that I can recreate, Colan said, “Google lists the specific company I think I’m looking for.” Was searched for [dermatologist san diego] and the header, instead of […]
The influencer marketing industry is on track to be worth $15bn by 2022, with many mass-market and ultra-luxury brands alike considering influencers as a crucial part of their social strategy. Despite this, more and more of us are starting to experience influencer fatigue, with just 3% of consumers found to be influenced by celebrity influencers […]
The opinions of entrepreneurs’ contributors are their own. The fact that video is a great way for brands to connect with their target audience is no secret. In fact, research by HubSpot shows that 85 percent of companies use video marketing, while 88 percent of marketers say this tactic generates a positive return on investment […]
Pinterest has a. provided new overview of the top trends growing on their platform, plus some examples of how brands use their evolving trend insights to formulate more effective pin reach. In December last year, Pinterest released its Pinterest Predicts report, which highlighted 30 trends that were expected to become larger moves in 2021 based […]
The opinions of entrepreneurs’ contributors are their own. The world is still staggering over the effects of Covid-19 as many companies count their losses. Corporate brands are badly affected as most of them have a stationary structure. The start of the Covid-19 vaccinations is the long-awaited light at the end of the tunnel and companies […]
Egal wie man es betrachtet, 2020 war ein hartes Jahr. Nach den globalen Turbulenzen des vergangenen Jahres drehen sich die Marken um, um ihre Dynamik in Richtung Erholung beizubehalten. Als sich Marken an das neue Verhalten der meisten Heimkonsumenten anpassen, sind neue Unterhaltungsformen entstanden, um diese Verbraucher zu beschäftigen. Inmitten all dessen haben sich auch […]
People’s shopping habits have changed significantly since the pandemic started, with many brands scrambling to find the best ways to grab consumer attention and turn browsers into buyers on their ecommerce sites. But did the effects of 2020 have a lasting impact on how people discover, shop, and engage with the outside world? And what […]
Direct To Consumer (D2C) provides opportunities for founders with conviction to build a brand in niche areas where large companies cannot scale at speed, said Rishi Vasudev, Co-founder of G.O.A.T Brand Labs, on Friday. “You have the opportunity to be a big fish in a small pond in categories like home, kitchen, health and wellness,” […]
Over the past year we’ve seen TikTok really become a formidable fixture in social media. Therefore, companies from SMEs to MNCs make their presence known on TikTok in order to strengthen their digital presence. After the year of global lockdown with consumers vying for online entertainment at home, 2021 looks like a year of growth […]
In the aftermath of the global pandemic, organizations today are now competing across the globe to maintain a loyal consumer base. As a result, brands now rely on personalized and localized content to remain relevant and provide a more pleasant consumer experience against their competitors. Today’s global brands and MNCs would often customize their digital […]