Google Native Pack headers with manufacturers

Colan Nielsen noticed Recently, for some local keyword searches, Google changed the header of the local packet in the keyword spot to a brand name. Providing an example that I can recreate, Colan said, “Google lists the specific company I think I’m looking for.”

Was searched for [dermatologist san diego] and the header, instead of saying “Dermatologist” as many other local packages do for this keyword search, says “Dermatology & Laser Center of San Diego”.

Here is a screenshot that you can click to enlarge:

Obviously, for this location and keyword search, Google thinks you are looking for the Dermatology & Laser Center of San Diego and not any other dermatology office in the area. This is probably an example of where Google can do better, but it also shows you that Google can display these as headers for the local package if you have a strong enough brand with keyword search on your brand.

Forum discussion at Twitter.

Note: This was pre-written and is due to be published today, I am currently offline for Simchat Torah.