Instagram’s testing out a new option that will help brands discover relevant UGC in the app that they can then share as examples to better promote their products in-stream. As you can see in this example, shared by Yolande Haynes on LinkedInInstagram is now prompting some shop managers to ‘Add user-generated content’ to their product […]
When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. Until that point, her experience had been primarily in writing – for her blog, CamilleLove, and her copywriting clients. Since then, she’s worked with several brands and charges up to $125 for one video. That’s […]
Know what’s better than spending thousands of dollars on new content? Getting your audience to create it for you for free. User-generated content (UGC), or consumer-generated content, is an up-and-coming marketing tactic gaining traction. In the history of the internet (and, really, the entire world), it’s never been easier to create content—and it’s also never […]
Google’s John Mueller confirmed what I think has already been said that there is no difference in terms of SEO value between the three link attributes. Google supports nofollow as well as UGC and sponsored link attributes. In terms of the difference in SEO score, there is no such thing, they all do the same […]
People’s shopping habits have changed significantly since the pandemic started, with many brands scrambling to find the best ways to grab consumer attention and turn browsers into buyers on their ecommerce sites. But did the effects of 2020 have a lasting impact on how people discover, shop, and engage with the outside world? And what […]