Traits & Tips to Get Began on TikTook Movies for Brands

Over the past year we’ve seen TikTok really become a formidable fixture in social media. Therefore, companies from SMEs to MNCs make their presence known on TikTok in order to strengthen their digital presence.

After the year of global lockdown with consumers vying for online entertainment at home, 2021 looks like a year of growth and digital collaboration.

Brands have begun to dominate the modern terrain of video ads on TikTok. In addition, companies are also starting to discover their own niche within the platform.

More and more brands are refining their own TikTok know-how with various video advertising campaigns that are gaining in importance through brand follow-ups and product conversions.

Why are brands using TikTok video ads?

As evidenced by its steady growth and popularity over the past year, TikTok is now becoming one of the biggest social media giants in the industry. Thus, it offers an excellent opportunity for brands to advertise their products on the platform. In this case, creative TikTok video ad campaigns can help brands gain prominence on the platform. Here are several reasons why TikTok video ads are good for brands:

It caters to a huge audience, mostly Generation Z consumers.

The rise of TikTok has been unprecedented. It is now one of the most downloaded apps in the world. Lots of Gen Z consumers use it, but over the past year we’ve seen several older populations like Millennials adopting the platform as well.

TikTok video ads will help bring lots of visitors to the brand. Working with the right creatives for the ads, your TikTok audience may find you relatable enough to gain more followers or even brand loyalty. Shakrs Dynamic video creatives help brands create bespoke ads for their own TikTok account.

It can help brands with real engagements.

Brands can easily create tons of engagements with their TikTok video ads. You just have to be creative and reliable enough for the TikTok community. There will always be someone to see your ads on TikTok, and it can even go viral on the platform. Shakr can help brands scale their video ad campaigns with the right video templates for the TikTok audience.

It has been shown to increase brand awareness.

Of course, paying more attention to your brand will also increase brand awareness. With TikTok video ads, there is a greater chance of growing your brand’s audience if you successfully reach them with your ads. As such, TikTok is one of the most effective platforms if you are looking for a medium to bring your new products and services to market. Partnership with Shakrs Dynamic video campaigns allow brands to create their very own product catalog for TikTok.

It takes the authenticity of the brand seriously.

One of the unique characteristics of TikTok’s target audience is that they crave content that shows brand authenticity. It wants brands to show their unique colors in everyday tasks too. With the right messaging and video marketing strategy, brands can showcase their unique personality that sets them apart from other brands.

TikTok video ad trends 2021

TREND 1: The home revolution will continue (at least for a while).

TikTok has been dubbed a “pandemic app” since so many people downloaded it for home entertainment in March 2020. While the world continues to work from home, TikTok has continued to fill the void with home entertainment content for its users. TikTok can provide easy-to-digest instructional videos and short online content to its home customers.

TREND 2: The rise of the TikTok Duet feature cannot be ignored.

The increasing use of TikTok’s Duet feature is a great opportunity for brands and influencers to connect with their fans. Duet provides fast and fun content for the brand. It also humanizes the brand as more and more social media users seek a more organic connection on the platform.

TREND 3: More and more brands and influencers are using the platform.

Influencer marketing has been on the rise on TikTok over the past year. Brands are also realizing the potential of TikTok as the fastest growing social media platform for reaching new audiences. Brands can get started with TikTok Shakr. Shakr is an innovative video creative platform that can help your brand create successful campaigns on TikTok.

TREND 4: Social commerce will be a breakthrough feature on the platform.

Late last year, TikTok announced a partnership with Shopify, an e-commerce platform. This collaboration is designed to help Shopify merchants reach their TikTok audiences to increase sales. This process is intended to streamline social commerce on the platform as TikTok users can take advantage of in-app purchases.

Shakr helps you create dynamic video campaigns for your product catalog on TikTok. It can help you instantly scale your ads and create thousands of videos that are unique to your individual product catalog.

TREND 5: Branded Hashtag Challenge will still be popular.

TikTok’s hashtag challenge is one of the platform’s most popular features. Due to its virality potential, TikTok brands have been happy to use this feature to increase brand awareness on the platform.

TREND 6: More video ads are coming to the platform.

Given the surge in demand in recent years, brands have stepped up their video marketing campaigns. In addition, TikTok makes a conscious effort to support brands in advertising on the platform. More and more brands are expected to turn to TikTok video ads. With Shakrs innovative video creation platform, brands can easily create high quality video creatives for their TikTok campaigns.

TREND 7: More and more celebrities are jumping on the TikTok trend.

With the enormous reach of the platform, a number of celebrities around the world are already jumping on the TikTok train. From singers, actors, reality stars and even politicians, big names are already joining the TikTok trend. While it is more popular with the younger generation, these celebrities know that this is an excellent opportunity to reach out to their younger fans.

TREND 8: Real and authentic branded content will continue to be TikTok’s selling point.

TikTok’s bread and butter remain its real content. The platform’s marketing guides also emphasize that authenticity is their unique selling point. For brands to achieve success and real engagement, they need to publish relatable and authentic content that will capture the hearts of their target audience.

Tips and tricks to be successful with TikTok: Customize video ad campaigns with these goals

Discovery: Increase brand awareness

Nobody knows your products better than the brand itself. Think of several creative ways to present the brand to your target group. Highlight the unique attributes and products that users can refer to when creating your video ads. To help your brand tell your story, Shakr has some powerful video automation tools that make it easy to scale your video ads.

Consideration: Stand out from the competition

Once a customer has identified the need for specific products, they evaluate their preferred brands that offer similar products or services. With captions or voiceovers on your video ad, make sure your brand offers the best solution for what they’re looking for. Include specific brand attributes that offer your target group a unique selling point.

Buy: Encourage the audience to be consumers

While brands often want their ads to look as native as possible on TikTok, don’t hesitate to add a strong call-to-action (CTA) to show users what to do next when they’re interested in the brand are. Highlight CTAs with captions or voice overs, and emphasize purchase and delivery elements that can attract consumers, such as: B. Free shipping discounts or product promotions.

Brand campaigns that are featured on TikTok. have made it

Pepsi #ThatsWhatIlike

Pepsi’s hilarious #ThatWhatIlike campaign is encouraging a whole new generation of consumers to do what they enjoy, even at the expense of other people’s judgment. With over 13 billion views, the campaign expertly took advantage of TikTok’s ethos of user-generated content with a good hashtag challenge that encourages people to post silly videos of themselves.

L’Oreal #LetsFaceIt

L’Oreal’s #LetsFaceIt campaign encouraged people to destigmatize wearing masks in the middle of summer during the height of the pandemic last year. Even if you wear a mask, looking good and feeling beautiful will never go out of style.

Bagel Bites #BagelBopsContest

Bagel Bites hosted a hashtag challenge contest called #BagelBopsContest, which gave TikTok users the chance to win $ 10,000 by posting videos that included an audio clip about pizza being a perfect snack any time of the day. Users can remix, sing or dance the official audio clip and get 3.6 billion views on the platform in just one month.

Asos #AySauceChallenge

The clothing brand Asos is taking part in the brand hashtag challenge on TikTok with the #AySauceChallenge. It invited TikTok users to channel their Asos vibe by showing off a series of outfit changes with music and the augmented reality branded effect. Working with TikTok influencers from the US and UK, the brand created nearly 500,000 videos with 1.2 billion views in just six days.

Get started on the TikTok train today!

Get ready with customizable video ad campaigns on TikTok with Shakr. We’re here to drive your branding campaigns with successful video ads on TikTok.

Shakr helps you create engaging video content that will help increase your brand’s visibility on TikTok. Would you like to learn more? Arrange a discovery call with us now.

References:

10 TikTok trends you need to know in 2021 [Infographic]. (2020). Retrieved June 7, 2021, from https://www.oberlo.com.ph/blog/tiktok-trends

Fasulo, A. (2021). 3 new TikTok trends to watch out for this spring. Retrieved June 7, 2021, from https://www.entrepreneur.com/article/368110

How To Use TikTok Ads For Your Branding (2021 Version). (2021). Retrieved June 7, 2021, from https://www.bizadmark.com/tiktok-advertising-for-brand/

TikTok Advertising: The All-in-One Guide 2021 (with Ad Samples) – NoGood ™: Growth Marketing Agency. (2021). Retrieved June 7, 2021, from https://nogood.io/2021/01/10/tiktok-advertising/Tips from TikTok for holiday advertising. (2021). Retrieved on May 26, 2021 from https://www.gartner.com/de/marketing/insights/daily-insights/tiktoks-tips-for-holiday-advertising