As a disruptor, India’s direct-to-consumer (D2C) has dramatically changed the way people shop and managed to unlock new customer relations with brands that would have otherwise not existed. In India, D2C serves as an ideal instrument for startup companies to deal with clients or consumers directly. The country has experienced a big boom in D2C […]
Influencer marketing was a little-known concept until just a few years back. Cut to 2022, two years after a global pandemic forced a large part of the population indoors with increased dependence on digital and social media, companies are seen leaning heavily towards influencers to attract customers. Evidently, brands have realised influencers have a sway […]
Knowing that personal connections are key to brand longevity, savvy marketers are looking forward to a third year with COVID-19. To do that, they need to focus on building and maintaining trust with their audience—and which channels to use in that effort. While it’s important for brands to maintain balanced marketing strategies, marketers should pay […]
Aussie fitness wear label Lorna Jane is taking a wholesale approach to UK expansion A decade ago they were defined as ‘niche’, but today health and wellness brands have been catapulted into the mainstream thanks to the popularity of nutrient-rich diets and ‘clean eating’. From meat substitute Quorn to organic tea purveyor Pukka, brands in […]
Der Aufstieg beliebter Video-Sharing-Sites wie TikTok wächst stetig, und Instagram will TikTok auf eigene Faust schlagen. Nichtsdestotrotz fangen Marken an, auf den Zug aufzuspringen, da sich Reels als einer der entscheidenden Aspekte des digitalen Marketings für 2022 entwickelt. Die Erwartungen der Verbraucher werden sich ständig weiterentwickeln, und Marken wissen, dass sie sich dieser Entwicklung anpassen […]
Most adults need seven to eight hours of sleep every night to achieve optimal health and not burn themselves out even before the day begins. However, the fine line of balance between work, family life, social life, and finding time for hobbies makes us stay up till late. CBD or Cannabidiol comes from hemp or […]
The opinions of entrepreneurs’ contributors are their own. The digital marketing landscape has gone through a drastic change. Marketers can no longer rely on traditional search and social marketing channels. Costs go up and profit margins go down. With this in mind, DTC brands will find it daunting to acquire high lifetime value (LTV) customers, […]
At Buffer, we’re committed to helping small business owners grow their brands on social media and beyond. As a result, we’ve come across so many companies doing incredible things. To end this year, we wanted to share some of our favorites. Wondering how we picked them? We especially admire brands that: Have established a solid […]
Despite the recent proliferation of cryptocurrencies in American lives – hello Elon Musk on Saturday Night Live – cryptocurrencies still have something to gain before they become ubiquitous in consumers and their finances. They are ubiquitous in the sports world. The sharp rise in crypto sponsorship deals gives the emerging industry tremendous visibility – but […]
after a Study by Dentsu International and Microsoft Advertising, over 77% of people around the world say that five years from now they will only want to spend money on brands that promote sustainable advertising. Besides that, 91% of people want brands to show they are making positive choices for the planet. But what does […]