A principle isn’t a principle until it costs you something. – William Bernbach It was March, 2017. On the eve of International Women’s Day, State Street Global Advisors, which manages some $2.5 trillion in assets, indicated its solidarity with the day’s demonstrators. The company installed a roughly 4.3 feet tall bronze statue of a defiant […]
As it works to weather the impacts of Apple’s ATT updatewhich now prompts iOS users to opt-in to data sharing in apps, Meta continues to refine its ad targeting options, in order to maximize performance results in a more privacy-friendly way. But the fact is, Meta has lost a lot of user data, which has […]
SHANGHAI — Off-White is the latest international fashion brand to scale back its China operations after the country’s key cities went through months-long COVID-19 lockdowns. According to local media reports, the label founded by the late Virgil Abloh recently shut down four stores in Shanghai, Chengdu and Xi’an. More from WWD The brand still operates […]
SHANGHAI — Off-White is the latest international fashion brand to scale back its China operations after the country’s key cities went through months-long COVID-19 lockdowns. According to local media reports, the label founded by the late Virgil Abloh recently shut down four stores in Shanghai, Chengdu and Xi’an. The brand still operates seven stores in […]
Estée Lauder is facing some growth headwinds in the crucial Chinese market which is opening a gap between its main line and its smaller, niche labels. Take Too Faced, the California-based beauty label acquired by American cosmetics giant in 2016. On June 30, Jiemian News reported that will close its store on Tmall Global starting […]
We’re pretty used to how marketing is made in the Digital Era. What was once limited to local magazines and TV ads can now be spread worldwide in a matter of a few clicks. Advertising is reaching more and more people, and that’s a good thing for marketers. But…yeah. We are reaching more people. People […]
Home Business Magazine Online There’s no time quite like summer music festival season, especially when it comes to brand marketing. Every weekend, major corporations and smaller brands race to sponsor the most highly anticipated music festivals in the country. This just happened last weekend at Twin Cities Summer Jam 2022, which took place at Canterbury […]
Short video has become one of the biggest trends in digital marketing today, making content creators and brands bet on the popularity and influence of this new format. TikTok, the main social network for short videos, has already reached the mark of more than 1 billion monthly active userswho spends an average of 25+ hours […]
YouTube recently published a new Culture & Trends report with a focus on understanding how Gen Z Creators and viewers are driving the latest video trends. The report contains research insights from more than 10 countries to provide a deeper look at what’s hot in pop culture today. The report shows that today’s digital culture […]
Photo courtesy Qdoba Virtual brands exploded during the pandemic, selling mainstream comfort food like burgers and wings from restaurant kitchens looking to make some extra dough during a trying time. Today, however, it appears virtual brands are getting a bit more niche. Recent virtual kitchen concepts have centered on menu items like queso, loaded potatoes […]