Opinions expressed by Entrepreneur contributors are their own. It’s been said that three-quarters of our knowledge comes to us from our sight — visually. This makes it all that much more confusing that franchise brands still fail to utilize the video marketing options at their disposal as part of their comprehensive sales development process. Especially […]
Everyone knows the feeling of sitting on the couch with drinks and snacks waiting for the next episode of your favorite show to come on. As the opening credits begin, an air of excitement builds up and keeps you coming back week after week. What if your content marketing strategy could elicit the same response? […]
We’ve been tracking the possible TikTok ban in the United States since early January, and the most recent update regarding this topic is that the measure is being analyzed in the plenary of the House and the US Senate to determine what the next chapters will be. In the meanwhile, life seems to happen normally […]
In today’s highly competitive business landscape, having a strong and well-defined brand is more important than ever. As 2023 goes by, businesses across various industries are vying for the attention of an increasingly discerning and demanding consumer base. In this environment, a brand is much more than just a logo or a catchy tagline – […]
Last September at the Search On eventGoogle announced a new personalized shopping results based on your previous shopping habits with the ability to specify which brands you want. That feature was supposedly launched later in 2022 but I think this is the first time I’ve seen it in the wild. When you search for shopping […]
Opinions expressed by Entrepreneur contributors are their own. As a marketer, creating new content consistently can be a daunting, time-consuming task. The pressure to produce fresh and unique content for social media, blog posts, thought leadership and other marketing channels often causes those things to end up being put on the back burner. However, one […]
Photo: depositphotos.com As travel and hospitality begin to rebound, guests have more travel options than ever before. Because of this, it’s important to not only identify our key demographics and personas but also to reach deeper and understand our brand or property’s niche to effectively reach target guests. The HSMAI Rising Marketing Leader Council explored […]
In March 2022, LinkedIn announced new creator analytics, including improved post analytics and new video tools, with analytics and prompts on what to share. They also provided a subscribe function to get new content alerts on the topics users want, and a place for marketers to feature their newsletter and get more subscribers. Now, in […]
If you like to engage with Twitter and be aware of its most recent updates, you may already know they are going through some changes lately; and the algorithm feed is a recurring topic for them. Not by chance, the most recent Twitter announcement has shown us that the algorithm feed is now a reality […]
A survey published by PYMNTSwhich measures the level of satisfaction of American consumers, pointed to the decline in Amazon’s customer satisfaction, reaching one of the lowest levels in the retailer’s history. This blow to the company’s empire, which for nearly three decades has been defined by its obsession with customers, comes as no surprise to […]