Google, Instagram and blogs were once the most popular places to discover trends and help leverage brands. Now, TikTok has become the driving force behind trends and the go-to place for companies that need to keep track of what’s new in their industry. With over 50 million active usersTikTok has become a behemoth in the […]
Here comes Google causing butterflies in the SEO professional’s belly once again! Now the news is the Interaction to Next Paint (INP) that will replace the First Input Delay (FID) in the Core Web Vitals report of Search Console. But don’t worry, this time we won’t be in a rush, as Google has given you […]
Opinions expressed by Entrepreneur contributors are their own. The ever-increasing competition among franchisors to get an edge on one another has led to some innovative marketing campaigns and initiatives. Amidst this backdrop, video marketing has become a vital component for many brands precisely because it can be utilized in so many ways. But it’s also […]
If you are a marketing professional who likes to be up-to-date on the latest trends, you must have seen the growing paid verification on social media – this trend is definitely here to stay. Meta is taking small steps through this trend, rolling out the paid blue mark softly and in waves. But for Twitter, […]
Courting creators is back in style, with both Meta and TikTok launching new initiatives to lure top creators and pair them with affiliate marketing opportunities within their respective apps. At Meta, the platform has launched a new video series that aims to address myths and misconceptions that creators may have about Facebook, and their potential […]
Instagram’s testing out a new option that will help brands discover relevant UGC in the app that they can then share as examples to better promote their products in-stream. As you can see in this example, shared by Yolande Haynes on LinkedInInstagram is now prompting some shop managers to ‘Add user-generated content’ to their product […]
Opinions expressed by Entrepreneur contributors are their own. User generated content (UGC) is a sweeping trend at the intersection of social media, ecommerce and short-form video’s explosive growth. For brands, it’s also a marketing opportunity. Brands want relatable human beings with whom their consumers can identify to create content that promotes their products and values. […]
Opinions expressed by Entrepreneur contributors are their own. There’s no denying that the way people consume content is at an all-time high and has changed drastically over the past few years. The quick morsels and tidbits of information that people seek can be found across different platforms and mediums, and the stakes are high when […]
LinkedIn, the world’s largest professional social network, is constantly seeking ways to improve the user experience and increase engagement on the platform. Many updates have been launched between 2022 and this year, such as “Collaborative Articles,” which aims to increase engagement using AI, SEO toolsand improved search results. And it continues to improve. For the […]
Instagram’s added a new info page for businesses looking to maximize their DM connection process, which includes a range of tips and pointers on how to make best use of direct chats to stay in touch with your audience. The overview includes some broad notes on how DMs can be of value to brands in […]