The saga of billionaire Elon Musk’s Twitter purchase, which has dragged on for several months, has finally happened. Musk has already stated that, once he takes over the social network, he will lay off 75% of its employees and it has already started with the CEO and other executives. on the other hand Twitter has […]
Imagine walking into a store only to find there’s nobody to greet you and you can’t find anything easily. You have questions about products you’re interested in, but no one is there to answer them. You leave empty-handed. Without conversational commerce, this happens in online retail stores all the time. More customers are shopping online […]
As ongoing lockdowns dent consumption in China, the cosmetics category has taken a bruising — with sales down 2.5 percent in the first half of the year. A bright spot? Premium beauty. Euromonitor predicts that this segment will grow at a compound annual rate of 13 percent and account for 53 percent of total cosmetic […]
When I said I was going to write about Snapchat, a friend asked me: “Do people still use Snapchat?” Well, according to the company’s third quarter 2022 earnings reportthey reported 363 million daily active users in the period, an increase of 57 million, or 19% year-over-year. Yes! Maybe you weren’t prepared for this news? That’s […]
It seems that you are going to have to handle finding a new username for your YouTube Channel. As TikTok grows, more platforms want to look like (and be like) it. Hence, the introduction of YouTube Shorts is no coincidence. Now, the biggest platform for videos is going to adopt the @username handles for creators […]
Celebrities, they’re just like us! Except for having millions of Instagram followers who worship the ground they walk upon, of course. We can’t all be famous, but we can all use the same Instagram strategies that celebrities (and their personal marketing teams, let’s be real) use to promote themselves, sell products, and share messages that […]
The internet is dynamic and interactive. Therefore, all the products and services we use must follow this trend. The way in which Digital Marketing is carried out needs to be aligned with the transformations that occur ever faster and faster in current times. In a world that consumes more and more video content, which is […]
Pinterest may even be considered by many professionals as the ugly duckling of social networks, but that is not what some companies think. With 433 million active users worldwideit’s possible to reach millions in traffic and increase your brand awareness through the platform if you use it wisely. In this article, we’ll list 5 brands […]
There is a growing interest among businesses, large and small, to add their voices to the nationwide acknowledgment of the trauma inflicted upon Indigenous children at Canada’s Indian Residential Schools. This was amplified in 2021 with the location of nearly a thousand unmarked graves at sites of the now-shuttered institutions—and we know thousands more have […]
With China’s economic outlook remaining cloudy due to the country’s zero-COVID policy and its unpredictable lockdowns, a deepening real estate crisis and weakening yuan, and sagging consumer confidence, the year ahead could be difficult for luxury brands in one of their more important markets. Yet even as questions arise about the health of Chinese consumer […]