Tag Archives: Brands

Social Media Marketing

How Manufacturers Can Assist Indigenous Communities on Social—the Proper Manner

Posted on by admin
23
Sep

There is a growing interest among businesses, large and small, to add their voices to the nationwide acknowledgment of the trauma inflicted upon Indigenous children at Canada’s Indian Residential Schools. This was amplified in 2021 with the location of nearly a thousand unmarked graves at sites of the now-shuttered institutions—and we know thousands more have […]

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Niche Marketing

Niche Fragrances Are Booming In China, And Global Manufacturers Are Taking Notice

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20
Sep

With China’s economic outlook remaining cloudy due to the country’s zero-COVID policy and its unpredictable lockdowns, a deepening real estate crisis and weakening yuan, and sagging consumer confidence, the year ahead could be difficult for luxury brands in one of their more important markets. Yet even as questions arise about the health of Chinese consumer […]

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Affiliate Marketing

Throughout COVID, Affiliate Advertising Is Rising As A Price-effective Channel For Brands

Posted on by admin
09
Sep

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. With the outbreak of the pandemic, going for performance-oriented channels has become a prerequisite for stability. Several advertisers are struggling with low marketing budgets and a pressure to drive return on investment (RoI) through limited spends, especially […]

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Content Marketing

4 Brands Nailing Diversity Initiatives To Be Inspired

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08
Sep

Brands can play a huge role in transforming the world by educating the market, and sharing the right message. But how are brands positioning themselves in relation to diversity, inclusion and accessibility? Let’s see some real-world examples of brands that are really bringing these thoughts into their brands with responsibility and action. Diversity in education […]

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Content Marketing

BeReal For Brands: Should Yours Join The ‘Real Life’ App?

Posted on by admin
08
Sep

If you like to be updated with social media trends, you might have heard about BeReala new platform at the top of the social media charts that is winning over Gen Z and Millennials. In a world surrounded by filters and ads, where everything is well calculated and planned before posting, BeReal goes the opposite […]

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Affiliate Marketing

3 Methods Direct-to-Shopper Manufacturers Can Leverage Media Protection

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08
Sep

Opinions expressed by Entrepreneur contributors are their own. the digital marketing landscape has undergone a drastic shift. No longer can marketers rely on traditional marketing channels of search and social. The costs are rising, and profit margins are diminishing. Given this, DTC brands will find it daunting to capture high lifetime value (LTV) customers, and […]

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SEM & SEO

Google Search Testing Explore Brands Part With & Without Product Images

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03
Sep

Google is testing a search feature for more product and e-commerce features, this one is titled “explore products.” The explore products feature comes with product images and without product images. This explore products feature shows you popular brands from the web, according to the subtitle. Here is a screenshot of this from Saad AK on […]

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Content Marketing

5 Manufacturers on Twitch That Are Skyrocketing The Gaming Neighborhood

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30
Aug

Twitch is definitely the platform that dominates the streaming industry. Just to have an idea: after Amazon bought the platform in 2017, Twitch grew to 15 million daily active users. We already know that the gaming industry is becoming increasingly interesting for brands, and when working alongside creators can mean literally gold in marketing strategies […]

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Content Marketing

Brands Have to Deal with True Experiences

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24
Aug

Who has never heard “I saw a video on TikTok that talks about this subject”, referring to anything you’re talking about with someone millennial or, especially, Gen Z? Or even comments on a hot topic where someone says “I saw this trending on Twitter or Reddit”? These are just examples of how we are connected […]

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Content Marketing

3 Examples of Brands on Telegram to Inspire You

Posted on by admin
18
Aug

Recently, Telegram reached more than 700 million monthly active users, becoming one of the top 5 most downloaded apps worldwide. With the growing popularity, the app announced the launch of Telegram Premiumits subscription version, with the aim of monetizing a part of its user base, allowing support for the continuous development of the platform and […]

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