The fast rise of content commerce platforms such as Douyin (China’s Tiktok) and Xiaohongshu (Little Red Book) further offers niche brands alternative digital touchpoints to connect with Chinese consumers in a more effective but less costly way. 2022 re-imagined: A return to brand value In a post-lockdown period, China’s consumer market is no longer in […]
Google’s algorithm is changing very often, so every marketer that works with SEO must pay attention to those updates in order to change their digital strategies or create new ones. It makes many companies ask themselves which SEO challenges they will find. Recently, HubSpot has published a report on web traffic and analytics to know […]
DUBLIN–(BUSINESS WIRE)–The “Niche Tourism, 2022 Update – Thematic Research” report has been added to ResearchAndMarkets.com’s offering. Niche Tourism is now recognized across the entire industry with many companies looking to differentiate their brand from others. Niche tourism has many synergies with the experience economy because niche tourists are constantly searching for engaging and unique experiences […]
A recent report from parcelLab identified that irrelevant marketing is driving customers away, and making them turn away from brands. Of the 49% of people that were wrongly targeted in email and social media in the last six months, 42% decided to unsubscribe from the brand’s Marketing lists and another 24% blocked the brand on […]
With word-of-mouth and social media marketing, chefs have created food brands that have grown to deliver across their own city and other cities The artisanal foods segment in India has grown significantly during the pandemic. This has happened due to the increased demand for artisanal foods including meats, cheese, ice-creams, conserves and condiments in the […]
Photo: depositphotos.com As travel and hospitality begin to rebound, guests have more travel options than ever before. Because of this, it’s important to not only identify our key demographics and personas but also to reach deeper and understand our brand or property’s niche to effectively reach target guests. The HSMAI Rising Marketing Leader Council explored […]
NFTs (the famous Non-fungible tokens) are a reality that cannot be ignored anymore—and it seems like pioneering brands are learning this more and more. Even though some people are still getting to grips with the concept (if you don’t fully understand what an NFT is, don’t feel like an alien: polls show that one in […]
What do a hamburger restaurant chain, a law firm, and a sustainable packing company have in common? They all use social media to grow their brand and they all call on the team at Influence Media to help them create and manage their social content. Founded by Luke Thornton and based in the UK, Influence […]
Standing out in a sea of organic and paid Facebook content is tough. And even if you manage to catch peoples’ attention as they scroll through your products, it’s hard to turn browsing into purchasing. Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re […]
Sentient Brands’ SNBH Oeuvre CBD and gemstone-infused luxury skincare products are attracting attention. So much so that its stock has rallied on a considerable spike in volume. But, better still, competitors may also be eyeing just how lucrative the $SNBH asset can be in a more than $115 billion market. Both situations are excellent news […]