after a Study by Dentsu International and Microsoft Advertising, over 77% of people around the world say that five years from now they will only want to spend money on brands that promote sustainable advertising. Besides that, 91% of people want brands to show they are making positive choices for the planet. But what does […]
The opinions of entrepreneurs’ contributors are their own. When it comes to brands on TikTok, the most popular ones seem to share a secret ingredient that makes them more vivid, engaging, and relatable. These are not all of the recipes, although some of them might help you make the cleanest folded tortilla wraps or creamiest […]
Consumers should always be the # 1 priority for any brand, regardless of their industry or location. 1. It is true that sales are the ultimate goal of any business, but sales – and the generation of sales – depend on consumers who are receptive to what a brand has to offer. And when it […]
In today’s rapidly changing world, improving the customer experience is at the forefront of marketing considerations. Consumers want to connect with companies who understand who they are and what they need and want. Also, they are constantly seeking products and services that recognize them as individuals. Because of this, marketing campaigns created for audience segments […]
Key Takeaways: Thanks to Alibaba’s Go Global 11.11 Pitch Fest, seven emerging US brands were able to launch on Tmall Global in time for the 11.11 Singles Day Festival. To prepare for 11.11, California clean hair brand Vegamour rolled out a strong marketing campaign led by niche-yet-influential KOL and KOC groups that built awareness and […]
In the first part, Bryan Cush, the co-founder of the Tidal Health Group, and I talked about how to use health data for content and search marketing and in part two we dug ourselves in with medical databases, local search and EAT & YMYL. We talked about it in the third part Scheme and structured […]
The ability to engage and inspire consumers requires innovative thinking, and brands around the world strive to stand out from the crowd by creating ads that consumers simply cannot avoid. Aside from high standards, however, we know that there will always be at least some resistance to advertising – no matter how inspiring it may […]
Sandwiched between the viral dance trends, lip sync videos and endless challenges, telehealth company Wisp created its own popular moments with posts about destigmatizing sexual wellness. That meant publishing videos on everything from herpes education to information regarding birth control, on TikTok’s main feed: the For You Page. Call it the niche effect, a phenomenon […]
Introduction and ScopeAn exhaustive and sequential survey of the Pastry Margarine market delivers an end-to-end, validated and well-documented study report agglomerating major aspects of the Pastry Margarine market consisting of supply chain, sales and marketing, product or project development and cost structure. The study efficiently incorporates a balanced qualitative and quantitative analysis of the overall […]
As e-commerce continues to grow, so too are fraudulent advertising practices, including fake reviews, undeclared paid referrals, and other practices that violate federal law. And now the FTC is trying to step up its action on that front by sending communications to over the Commission this week 700 companies, including Facebook, Amazon and LinkedIn, about […]