“What does your company do?” “Why would I switch over to you?” “I wish there was an easier way.” When a prospective customer says something like this it’s a sign of purchasing intent. They’ve thought about buying. They need a new service, a new product, a new solution. The only question is: who are they […]
Amazon Web Services, the world’s largest cloud provider, has long celebrated its developer roots, but 15 years in the company’s tone is shifting to tout connections to business and industry. AWS is trying to “elevate the approach so that it is more holistic, more industry-based, more business-connected,” said Liz Herbert, Forrester VP and principal analyst. […]
Key Takeaways: Thanks to Alibaba’s Go Global 11.11 Pitch Fest, seven emerging US brands were able to launch on Tmall Global in time for the 11.11 Singles Day Festival. To prepare for 11.11, California clean hair brand Vegamour rolled out a strong marketing campaign led by niche-yet-influential KOL and KOC groups that built awareness and […]