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Niche Marketing
How Tmall’s ‘Pitch Fest’ Leveled the Enjoying Area of Area of interest Beauty Brands
28
Nov
Nov
Key Takeaways: Thanks to Alibaba’s Go Global 11.11 Pitch Fest, seven emerging US brands were able to launch on Tmall Global in time for the 11.11 Singles Day Festival. To prepare for 11.11, California clean hair brand Vegamour rolled out a strong marketing campaign led by niche-yet-influential KOL and KOC groups that built awareness and […]