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Niche Marketing
The area of interest impact: How non-traditional manufacturers are are connecting with avid followers on TikTok
12
Nov
Nov
Sandwiched between the viral dance trends, lip sync videos and endless challenges, telehealth company Wisp created its own popular moments with posts about destigmatizing sexual wellness. That meant publishing videos on everything from herpes education to information regarding birth control, on TikTok’s main feed: the For You Page. Call it the niche effect, a phenomenon […]