What Do the Most-Adopted TikTok Brands Have in Widespread?

When it comes to brands on TikTok, the most popular ones seem to share a secret ingredient that makes them more vivid, engaging, and relatable.

These are not all of the recipes, although some of them might help you make the cleanest folded tortilla wraps or creamiest baked feta noodle out there.

Instead, the secret is their ability to create engaging content that will draw users in and entertain them or inform them enough to stay and return often.

Building an engaging brand on TikTok happens when you find the sweet spot between what TikTok users want to see and the message you want to get to market, between the content they want on the platform and the story, that you can tell about your products, find or consumers.

While Gen Z, TikTok’s top demographics, is known for Reject advertising and be turned off by marketing, brands that find the sweet spot can come into their own and arouse a greater appetite for their content (and thus also for their products and services).

Related: How to integrate TikTok into your video marketing strategy

Brands that do it best include Chipotle, Amazon, and Guinness World Records, among others. How do they manage and connect with their followers?

1. The unique communication style and culture of TikTok. to understand

The best TikTok accounts recognize the difference between this platform and the way social users interact with other platforms. The best brands create content specifically for TikTok rather than just republishing content or headlines from other platforms.

They are by design when you create content for TikTok and make it engaging. The Washington Post, for example, is known for its tough journalism and coverage of national and global affairs. They have one too Washington Post TikTok guy, Dave Jorgenson, who takes their traditional reporting on TikTok and gives it a personal touch and connects it to pop culture events or trends within the platform.

The result? The newspaper seems to have more than this emerging digital channel one million followers Interaction with your brand in the app.

Related: How do you become successful with TikTok? This go viral expert shared his 14th …

2. Have a clear goal in mind

The best brands on TikTok know what they’re posting and know why they’re posting it. They follow trends but don’t think it’s necessary to get involved with everyone.

Instead, they understand the purpose of their account and what you want users to take away from the content and its interactions.

As you develop your strategy, decide what your brand’s creative endeavors will target. You only have a few seconds to grab the audience’s attention. If your focus is on informing or entertaining them, make this clear from the start.

Mountain Dew did this with the unlikely combination of John Cena and a watermelon pink convertible, for example. Immediately after this confrontation, the audience knew that something funny and unusual was going to be highlighted (in this case a Million Dollar Sweepstakes and a new major melon soda flavor).

Guinness world records has also created a unique niche by taking the informative route and participating in Learn on TikTok. Instead of just highlighting the most eccentric records, the brand has also used their platform to highlight the science behind some of the records and promote self-awareness and self-care.

3. Find ways to connect with trends

TikTok users love a good trend and smart brands know how to create these trends or jump on them and exploit their virality potential.

Amazon, on the one hand, took advantage of this concept by releasing user-generated content in the app. Trends like Things TikTok Made Me Buy fit their end goal perfectly and amplify other users’ voices rather than just pushing their brand narrative.

Not all brands are lucky enough to have users create their own in-brand challenges, such as things you didn’t know you needed from Amazon. If you’re not a retail giant, consider what other trends might fit your brand.

For example, Josie Lewis creates new works of art on your TikTok every day. When they a. shared current videoshe exclaimed the #asmr sounds that were created while working with her color. Leveraging trends can lead to more visibility, especially if you can do it organically rather than forcing it.

4. Building relationships with influencers

Successful brands recognize the immense impact TikTok users can have in their key niches. Partnering with these influencers can give brands the opportunity to expand their reach and spark excitement in their communities.

Chipotle is characterized by these partnerships. For example the # GuacDance-Challenge, which was launched in collaboration with TikTok creators such as Brent Rivera and Loren Gray, created a record breaking digital sales day, generating 500 million impressions from 250,000 submitted fan videos.

Our newest global study on TikTok influencers said they spend anywhere between one and five hours on the platform every day so they can keep up with the latest trends and provide insights into the companies they work with. By building these relationships, brands can benefit from real, relatable content that feels spontaneous and creative, rather than corporate and overly branded.

When it comes to TikTok, many brands are trying to figure out how best to get in. The platform moves quickly and you only have seconds to grab attention before users decide whether to stay on your content or keep scrolling.

Brands may wonder if it makes sense to jump into TikTok while the platform is still developing its ecommerce capabilities. However, the website is already a major engine of social commerce, with nearly 70 percent of content creators making purchases based on the posts they view.

By becoming part of the conversation – either through your own brand’s posts or through influencer partnerships – you give your brand the chance to get more exposure and connect with your target customers in a place where they are open to entertainment, Commitment and conviction are.

Related: 4 reasons why TikTok should be part of your marketing plan