Tag Archives: Mitigate

Social Media Marketing

Meta Launches Dwell Roll-Out of VRS System to Mitigate Unintended Bias in Advert Publicity

Posted on by admin
09
Jan

After developing the system in partnership with the Department of Justice for more than a year, Meta has now released the first stage of live deployment for its Variance Reduction System (VRS) for housing adswhich is designed to reduce bias, and increase the equitable distribution of ads across Meta’s apps. As explained in this overview, […]

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Social Media Marketing

Meta Offers New Tricks to Assist Manufacturers Mitigate the Impacts of Viewers Knowledge Loss on iOS

Posted on by admin
16
Aug

As it works to weather the impacts of Apple’s ATT updatewhich now prompts iOS users to opt-in to data sharing in apps, Meta continues to refine its ad targeting options, in order to maximize performance results in a more privacy-friendly way. But the fact is, Meta has lost a lot of user data, which has […]

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