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Social Media Marketing
21 Small Business Brands We Love
24
Dec
Dec
At Buffer, we’re committed to helping small business owners grow their brands on social media and beyond. As a result, we’ve come across so many companies doing incredible things. To end this year, we wanted to share some of our favorites.
Wondering how we picked them? We especially admire brands that:
- Have established a solid brand identity: The best brands make sure that everything from their products to their website and social content to their engagement in the community is aligned with an overarching branding strategy. This includes visual elements such as logos, packaging and product photography as well as the values and the voice of the company. (Here is our advice for creating your own impactful brand.)
- Have a higher purpose: At Buffer, we love companies that have a mission to make a positive contribution in some way to their communities and the world. As it turns out, consumers like that too. A study shows Customers are four times more likely to buy from a mission-driven brand. The following brands all give back by, for example, donating with every purchase, providing free education and training, and raising marginalized voices.
- Maintain a strong social presence: Regular social media activity is key to becoming a top of mind brand, and these companies keep delivering great content. (We know that creating consistent, high quality content can be intimidating we have put together a few tips Therefore.)
If you’re looking to create a memorable brand and grow your business in 2022, take a look at these 21 brands that really impressed us (in no particular order) for guidance.
21 Small Business Brands We Love
1. The Pentecost collective
Source: https://www.instagram.com/p/CWOUATqgsW2/
This women-run company aims to help women entrepreneurs improve their Instagram skills and grow their businesses. To that end, The Peony Collective’s Instagram account is full of inspiring advice to help women founders weather difficult business times and focus on their goals.
2. Branchial brothers
Founded and managed by three brothers, Fréres Branchiaux produces environmentally friendly candles. They have a customer recycling program, donate 10% of profits to homeless shelters, and have a meaningful, happy social presence.
3. Made with local
This food company sources ingredients from local farmers and works with an organization that helps people with intellectual disabilities find employment. They also have some of the best food photography we’ve seen.
4th Askinosie chocolate
Askinosie wants to make the best craft chocolate in the world. But that’s just the tip of the iceberg. On Instagram, they offer their followers a behind-the-scenes look at their agricultural and direct trading practices and how they help give back to communities around the world Chocolate University.
5. Paynter Jacket Co
The founders of Paynter are determined to stop producing waste. Therefore, despite increasing demand (the they achieved by building in public) they only issue a limited number of jackets four times a year and recycle the scraps of fabric and water used to make them.
6th Participate
Partake offers delicious snacks that every child can enjoy as they do not contain the eight major food allergens, GMOs or preservatives. Through its partnership with the Food Equality Initiative, Partake also helps ensure that families in need have access to healthy food.
7th this
This personal care company helps people fight their sweat. In addition to working with Sad Girls Club and Sad Boys Club to de-stigmatize mental health, Hiki makes sure she spreads positive mental health messages on her social media feeds.
8th. Omsom
By bringing delicious and authentic Southeast Asian and East Asian flavors to any cuisine, the Vietnamese-American sisters who founded Omson uplift and celebrate the Asian-American communities. And their bright, eye-catching branding that stands out on their packaging and all over their Instagram account makes these flavor packs even harder to resist.
9. Miracle puff
The Morins founded Wonderpuff during a time of heightened social unrest in the United States. They wanted to lead with love and bring more joy (and glitter) to the world. Wonderpuff’s platform also aims to promote and support others, especially black, Muslim and female voices.
10. KANKAN
KANKAN is putting soap (and other personal care products) in the can in the hope that their refillable model will help reduce the consumption of single-use plastics around the world. Almost as inspiring as this mission: the beautifully designed Instagram grid.
11th Bed threads
All we can say is wow. Bed Threads has one of the most stunning social media feeds we’ve ever seen.
12th Uncle Bobbie’s Coffee & Books
The owners of this bookstore and cafe wanted to create space for underserved communities. Their social media is the perfect combination of promoting books, their community, and the causes they’re passionate about (and coffee, of course).
13th Kido
This kids’ boutique focuses on making kids of all skin colors, abilities, cultures, and backgrounds feel like they belong. Their events, like story lessons and dance classes, allow parents and children from around the world to connect in a safe space.
14th Shit i knit
Your products are warm, cozy and look good. They are handcrafted by working mothers in Peru, and the company donates knitting kits to young adults undergoing cancer treatment.
fifteen. Ground nut butter
Each delightfully packaged nut butter is made by a woman who overcomes adversity. Ground Up offers a six to nine month occupational training program to help them develop skills and take the next step in their career path.
16. AfroPick
These shapely combs aren’t just a hair styling tool. They are a symbol and celebration of black stories, culture and solidarity – and that is exactly what you can find on their social platforms too.
17th Kiramoon
Kiramoon’s skin care products lock out harmful ingredients and help reduce mental health stigma. A portion of every order is donated to a nonprofit called Bring Change to Mind.
18th Jungalow
Buying home accessories from Jungalow can add some joy and color to your life and add new trees to the planet. (To date, the company has planted nearly 77,000 trees!) Jungalow’s bold, colorful patterns and designs make it an instantly recognizable and memorable brand.
19. Red Bay Coffee
The founders of Red Bay Coffee are equally passionate about two things: high quality coffee and radical inclusiveness. Not only do they ensure that their farmers get fair wages, but they also focus on recruiting people of color, people with disabilities and former prisoners.
20th inkWELL press
The planners and accessories from inkWELL help to stay organized. The company also regularly donates its products to teachers, women’s shelters, and inpatient treatment centers.
21. Raven reads
The books and gifts contained in these boxes are created by indigenous writers and entrepreneurs. The aim is to promote indigenous voices, cultures and stories, both in the products they sell and in the content they post online.
Would you like even more inspiration to grow your business in 2022? Check out the latest episode of Buffer’s Small business, big lessons Podcast.
