I had been growing the pet supplement line for my company, HAPPYBOND, through direct-to-consumer channels for years, but when we launched our unique shelf-stable dog food last January, I thought selling primarily via pet retail was going to be our route to success. For one, the product is sold in a glass jar—delicate packaging that […]
As homebuilding slows down, one D2C startup says it’s just finding its niche. In an interview with PYMNTS, Alec Hartman, co-founder and CEO of direct-to-consumer (D2C) homebuilding site Welcome Homes, which recently announced a $29 million Series A funding round, spoke to the opportunity the company is taking advantage of. The company promises fixed-price newly […]
The Sleep Company is a digitally native comfort technology company that aims to transform the way people sleep and sit through its patented SmartGRID design and tech. The idea for the venture came about with the realization that while we spend an average of 26 years (or 2,27,760 hours) of our life on a mattress, […]
Move over, wired audio (and accessories). The world has gone wireless, throwing open lifetime opportunities for the likes of Rohit Nandwani. Panipat-based Nandwani set up his mobile accessory distribution business Ringtel Marketing in June 2016 and ran it online. But two years later, he had insider information that Samsung would ditch the 3.5 mm earphone […]
Durmeric, an ayurvedic product startup, is offering liquified herbal extracts with a higher absorption rate and more potency The startup currently offers 10 products developed from everyday herbs such as cinnamon, tulsi, rosemary and ginger The ayurveda market in India was valued at INR 30K Cr in 2018 and is expected to reach INR 71K […]
Direct To Consumer (D2C) provides opportunities for founders with conviction to build a brand in niche areas where large companies cannot scale at speed, said Rishi Vasudev, Co-founder of G.O.A.T Brand Labs, on Friday. “You have the opportunity to be a big fish in a small pond in categories like home, kitchen, health and wellness,” […]