Tag Archives: Pivoting

Pivoting to D2C Helped us Grow by 267% in 1 Month: Here’s How We Did It

I had been growing the pet supplement line for my company, HAPPYBOND, through direct-to-consumer channels for years, but when we launched our unique shelf-stable dog food last January, I thought selling primarily via pet retail was going to be our route to success.  For one, the product is sold in a glass jar—delicate packaging that […]