The owners of a new Detroit-style pizza restaurant in Algonquin, Pizza Pushers, hope to carve out a niche among tavern-style and deep-dish options with their square-pan Motor City slices. “It’s not easy to bring a regional product to a part of the country that has two distinctive styles of pizza already,” co-owner Harry Canelos said. […]
Samrat Ghosh (L) and Amarpreet Singh Saini (R) Launched in December 2019, Bhojpuri movie channel Zee Biskope has managed to bag 100+ marketing awards in the last two quarters. The channel aims at instigating a brand love for itself through various social media and on-ground initiatives. These activities have resulted in the channel carving a […]
Samrat Ghosh (L) and Amarpreet Singh Saini (R) Launched in December 2019, Bhojpuri movie channel Zee Biskope has managed to bag 100+ marketing awards in the last two quarters. The channel aims at instigating a brand love for itself through various social media and on-ground initiatives. These activities have resulted in the channel carving a […]
Digital has fundamentally changed the way we interact with the world. It has shrunk the globe, increased the number of products and services on offer, and changed how we access them. This headlong push into digital marketing means that consumers no longer see a huge divide between digital and traditional media. But the ways of […]
A community of basket weavers has been working off Medara Street at One Town Area for over four decades A community of basket weavers has been working off Medara Street at One Town for over four decades S Muthyalamma sits at a corner of the narrow Medara (bamboo weavers) Street, hunching forward, plaiting narrow strands […]
In this episode of BE+ with Ambi Parameswaran, ETBrandEquity presents Viju Nair, commercial director, Abbott Healthcare. Looking back at his young days, Nair shared he was born and brought up in Udaipur in a typical childhood with parents working in a government job. With a dire inclination towards cricket since kinder days, he went on […]
When 26-year-old Kumudini Bhutani decided she wanted to teach scrapbook journaling online during the lockdown of 2020, Instagram was her go-to option. Except that it didn’t yield the kind of success she had hoped for. “I was mainly targeting the audience through ads itself on Instagram. But the ads were not reaching the desired number […]
The Sleep Company is a digitally native comfort technology company that aims to transform the way people sleep and sit through its patented SmartGRID design and tech. The idea for the venture came about with the realization that while we spend an average of 26 years (or 2,27,760 hours) of our life on a mattress, […]
MONTAGUE CENTER — After eight years operating alongside The Montague Bookmill, The Alvah Stone’s owner is handing the keys to the iconic location to a new set of restaurateurs. Partners Melissa Stetson and James Fitzgerald are opening a restaurant called Watershed in mid- to late January in the space The Alvah Stone has occupied since […]
Durmeric, an ayurvedic product startup, is offering liquified herbal extracts with a higher absorption rate and more potency The startup currently offers 10 products developed from everyday herbs such as cinnamon, tulsi, rosemary and ginger The ayurveda market in India was valued at INR 30K Cr in 2018 and is expected to reach INR 71K […]