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Niche Marketing
“You higher carve out a distinct segment for your self and transfer in that area,” says Abbott’s Viju Nair, Advertising & Promoting Information, ET BrandEquity
17
Dec
Dec
In this episode of BE+ with Ambi Parameswaran, ETBrandEquity presents Viju Nair, commercial director, Abbott Healthcare. Looking back at his young days, Nair shared he was born and brought up in Udaipur in a typical childhood with parents working in a government job. With a dire inclination towards cricket since kinder days, he went on […]