5 Most Successful Video Marketing Techniques Brands Are Utilizing to Seize Eyeballs and Convert Clients

The world is still staggering over the effects of Covid-19 as many companies count their losses. Corporate brands are badly affected as most of them have a stationary structure. The start of the Covid-19 vaccinations is the long-awaited light at the end of the tunnel and companies are preparing to resume normal operations. Brands are exploring all possible ways to reconnect with their audience, and video marketing remains a viable tool for that engagement.

According to a recent one Cisco Internet Annual Report, 82% of internet traffic in 2022 will be video driven. But with the pandemic changing marketing communications, the dynamics of video marketing are no longer the same and corporate brands have to adapt to the “new normal” in order to achieve favorable results.

Looking ahead, let’s take a look at the recent video marketing trends that are having an impact on corporate brands.

Flexibility is the key to adapting to change

Planning is key to doing business. Everything is described in detail to ensure order. Marketers adhere to this rule in their video marketing campaigns by developing solid strategies with an eye for the smallest detail. This is commendable as a well-planned marketing strategy hardly goes wrong, but the story is not the same in the face of unprecedented events. Your solid video marketing strategy suddenly becomes unproductive as it plays in a different area.

The brands that are making the most impact despite the challenges of the pandemic are those that are able to change their video marketing strategies quickly and on the fly. They bring elements of current reality into their campaigns and speak a language that people can relate to.

Create Marketing campaigns About physical interactions was out of place during the Covid-19 lockdown as people were tied to their homes and isolated. A change in the direction of such marketing campaigns would only be possible if there was room for flexibility.

Empathy is priceless

Many video marketing campaigns have a single goal – to increase sales. For most marketers, their campaign will be unsuccessful until they check this box. There is a large gap between the point of contact with the consumer and the point of sale. Successfully guiding the consumer through the different stages of the sales funnel takes a lot of tact. Last year, we affirmed that empathy is essential for video marketing to be successful.

People have rethought their priorities in the wake of the pandemic. Things that were at the top of the list fell down as the need for survival took center stage. The lockdown created hardship and products that used to be of great value to consumers became irrelevant. Rather than getting their products down the throats of people, successful brands focused on showing concerns about the well-being of their audience by creating video marketing campaigns of solidarity and compassion. They shifted their goals from sales to comfort, believing that they would be remembered during these troubled times.

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Taking a stand against injustice is more rewarding than keeping silent

Corporate brands are driven by mission, vision and purpose. These factors are anchored in a company’s values. Although the brands’ values ​​differ, they share a commonality in enhancing humanity.

Some corporate brands have made their values ​​very clear and use their voices to improve society. Social injustice issues such as racial and gender inequality and police brutality have made headlines recently. Brands that have spoken out against these vices in their video marketing campaigns stand out from their peers and gain consumer trust by choosing to speak up instead of looking the other way.

A Edelman report showed that 64% of consumers would either patronize or boycott a brand based on their position on a social or political issue. Incorporate your values ​​into your video marketing campaigns as a constant reminder of where your business is.

There’s no better time to be creative with your budget

One of the biggest lessons the pandemic has taught us in general is the need to be careful with our finances. Survival became a struggle as the global economy collapsed in the early days of the pandemic. Business organizations have had to minimize their marketing budgets in order to support their employees and still stay afloat. Investing thousands of dollars in high budget TV commercials was not a viable option.

Successful brands interact with their audiences on social media using video marketing and other digital marketing techniques. Interestingly, they don’t focus on creating their content with high-end production equipment, but rather with smartphones.

Brands had to work with whatever they could get their hands on while everyone was stuck at home during the lockdown. The audience understood the situation and engaged in branded video campaigns, including live streaming.

Related: 4 Reasons Live Streaming Videos Will Improve Your Business Brand …

Mobile-optimized content still applies

In a recent study, No less than 56% of consumers said they started using their cell phones more during the pandemic. Your video marketing campaigns hit the mark when they get more views. You are robbing many people of the chance to see your great offers if your video marketing campaigns aren’t mobile-friendly. The mobile-first trend won’t go away anytime soon as search engine giants like Google prioritize Indexing of mobile content.

diploma

The video marketing statistics available are promising for corporate brands. With many brands vying for consumer attention, corporate brands are doing their best to create sophisticated technical aesthetics in their video marketing campaigns. But recently we learned that the content itself is paramount. The consumer is more receptive to content that appeals to him – everything else is secondary.

Related: 6 ways to strengthen your video marketing strategy