Dan Shure on Featured Snippets & Buying Websites for web optimization

In the first part, Dan Shure and I spoke via google core update and in the second part we talked about the usage Buying Guide for SEO. In the third part, we’ll look at featured snippets and buying websites for SEO.

Snippets recommended by Google:

Dan Shure didn’t mean that he thinks featured snippets will go away, but he does think they are fleeting. The featured snippets come and go and you have very little control over them. Google wants us to create a lot of content, but then google only shows what the user wants to read in google search, which takes a couple of years. Then we get a little into the zero-click thing and how to analyze that and should we really be concerned.

Buy website for SEO:

Historically, when we had the Google Sandbox, the strategy was to buy a website. He gives some examples of companies buying other websites for their content. You buy a new site and then you see a hockey stick traffic curve for that site. He said you can buy a site, migrate that site to your existing site, and it will bring more authority into your site. You are purchasing the content and link authority from this site. Sometimes you may want to keep the site but improve it. There are many things that you can try out when buying a website. There are many options here and he will share what he learns about it.

YouTube subscribers:

We’re going a bit of a tangent about YouTube subscribers and how I am a failure with my subscriber numbers. 🙂

Learn more about Dan Shure at Developing SEO.

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Forum discussion at Youtube.