The holiday season represents a time of heightened anticipation—whether you’re a consumer or a marketer. For retailers, November and December account for about 19% of total annual sales. And the National Retail Federation estimates American businesses will earn over $960 billion during the 2022 holiday push. In other words, the stakes are high. There’s still […]
Email security is a nonnegotiable priority. After all, email is your identity—how you log in to websites, receive bills, access your bank accounts, and message clients. It’s the digital equivalent of your Social Security number (OK, maybe that’s a slight stretch). Regardless, you can’t compromise your email account. However, there are bad actors on the […]
Ask any marketer about outbound marketing, and you’ll probably get the same old canned response: “Outbound marketing is an outdated, interruptive model. Inbound is the way to go.” While it’s true that outbound marketing is interruptive, it’s not an approach you should just throw away. In fact, the most effective marketers take advantage of both […]
Having a well-functioning services page is absolutely crucial for a business. Why? Because product/ service pages are what 86% of potential customers want to see after landing on your homepage. Additionally, 47% of users check it out before looking at any other section of the site. Source So, if people go on to your services […]
If you want to choose and invest in the best email marketing and lead-generation tool, you have a pretty tough choice to make. And if you’re here, that probably means you’re ready for the final match: GetResponse vs. ConvertKit. Both of these options are marketing automation and email marketing tools. They will help you achieve […]
Many consumers today feel like they know all of marketing’s old tricks. They expect that when a business communicates with them, it acts only in the interest of profits. A cynical customer is harder to convince and harder to close. Affiliate marketing is 1 way brands have responded to the more savvy consumer. By working […]
Businesses pay a lot of attention to marketing email performance to measure return on investment. But we often don’t monitor transactional emails in the same way. This could be because it’s easy to forget about these automated emails after you set them up or because you send them from a platform that doesn’t offer easy […]
Despite its age, email marketing remains one of the most effective online marketing channels out there. It’s affordable, easy to get into, and provides an unbeatable return on investment for companies big and small alike. In this article, we cover everything you need to know to get started with email marketing. Keep reading to learn: […]
Creating an ebook can be a pain, especially when you’re not a designer. From thinking about the content, typography, color scheme, and layouts, you may end up overwhelmed. But it doesn’t have to be such a struggle. You don’t have to spend hundreds of dollars on a professional designer or spend hours learning how to […]
Want to promote your business to the people who are actively searching for your solutions? Enter Google Search Ads. In this article, I’ll show you how you can create Google ad campaigns inside your GetResponse account. And if you’ve never run paid ads before, don’t worry! You’ll soon see how straightforward the ad creation process […]