If you are an independent software vendor (ISV) that integrates your communication platform with SendGrid APIsthis post is for you. Enabling many customers to operate email programs concurrently is a complex task and you are in good hands with Twilio SendGrid. Our experience working with some of the world’s largest volume ISVs has taught us […]
Convincing someone to buy from you during that very first contact is a challenge. This is especially true in the B2B world, where the buying process usually takes longer, is more complex, and involves multiple stakeholders. That’s why marketers came up with the concept called lead nurturing, where instead of going for the big “yes” […]
Although they’re “just” for your own employees and colleagues, company newsletters shouldn’t be taken for granted. When you learn how to do them right, they can be effective communication tools that’ll help to keep your team informed, engaged, and entertained. Below you’ll find the pointers, examples, and company newsletter ideas that you can bring back to […]
Picture this: You arrive at work, fire up your laptop, check your CRM, and bam—a bunch of new prospective customers are just waiting to be sold to. It sounds like every marketer’s fantasy, right? It also sounds like what many claim inbound marketing offers. But is it realistic? And if it is, what do you […]
There are two components of successful email marketing: high-quality content and an email list of subscribers. Your email newsletter and other communications can’t go out to an audience of one—or none. An email list, even if you’re starting from scratch with a handful of names, goes a long way in supporting your email marketing efforts. […]
Since July 2022, Twilio SendGrid and other senders throughout the email industry have seen a significant increase in Spamhaus listings. Twilio SendGrid has seen a 99% increase in listings per month on average. These listings are for senders exhibiting behaviors associated with sending unwanted or unsolicited email. The listings are mostly informational, which means that […]
The new year is just around the corner, and there’s no better time than now to reflect on your company’s marketing strategy. But first, take a moment to celebrate your wins. What email content types drew the most engagement? Did you see an increase in online traffic and conversion rates? Which of your initiatives were […]
Countless myths abound in the world of email deliverability. That’s why there’s no one better to clear up these common misconceptions than the leading experts in the world of email. Every month, we’ll bring you a Q&A with leaders from inbox providers, spam trap networks, antispam systems, and more in our new Expert Series blog. […]
Emails play a big role in how we communicate, but what happens when we send an email? The process of sending an email is similar to mailing a physical letter: through a series of steps, an organized system takes care of the envelope and drops it off to the recipient. However, with emails, the SMTP […]
A form is a simple, effective email marketing resource that collects customer information and helps generate leads. Whether you’re distributing a customer experience survey or facilitating email subscriber sign-upforms allow businesses to maximize reach and make impactful connections with audiences. To create your forms, you’ll need to use one of the paid or free form […]