There are many smart ways to get more sales with the right personalization and automation strategy. And email marketing is still a proven way to reach your audiences with relevant, personalized content that increases sales, while also promoting your brand. If you use Shopify or WooCommerce, ActiveCampaign helps you optimize your marketing automation strategy by […]
Category Archives: Email Marketing
Most email marketers have found themselves on at least one IP or domain denylist at some point. If you find yourself on a denylist, it’s a good idea to assess your address collection practices, evaluate your sunsetting policy, and request a delisting from the relevant denylist removal form (if available). The impact of having your […]
Some internet service providers (ISPs) limit—or throttle—the amount of email accepted from a particular sender during a specific period. If you try to send an email above the acceptable threshold, the ISP will reject your email, resulting in higher bounces back. When ISPs throttle your emails, you’ll get a message that says something like, “User’s […]
At Twilio SendGrid, we’re professionals at sending billions of emails a month—on behalf of our customers and to our customers. Over the years, our email team has juggled the art of sending out mass email communications while responding to customer replies. Here, we’ll share our experience and best practices to help you learn how to […]
A webinar, short for ‘web-based seminar’, is an online presentation, meeting, or workshop that allows individuals or groups to interact in real time. With the increasing popularity of video content in marketing, webinars have become a go-to strategy for businesses looking to educate, engage, and convert their audience. In this article, we will explore the […]
Many companies want to know how to detect spam, and some use a clever solution: spam traps (also called honeypots). Spam traps are used to identify and monitor spam email. Anti-spam organizations, internet service providers (ISPs), and corporations use these traps to lure spammers. But why should you care? You’re not a spammer. Unfortunately, even […]
Marketers often consider email newsletters a must-have for email programs because these businesses allow to engage leads and customers while building a community of loyal brand advocates. But sometimes marketers find themselves drawing on stale or uninteresting content to stick to an agreed-upon cadence. It’s an understandable situation. The “we always send on the third […]
Videos are highly engaging and capture much more attention than any other type of content. If you aren’t making them, you’re watching them. And, in the case of particularly captivating videos, you want to share them. Learning how to send a video through email is essential, as it’s one of the most popular communication channels. […]
Email remains the key marketing channel for a reason – it brings business results. With email, you can build a contact list with your target audience, learn what they need to know to become successful, and send them relevant information that helps solve their problems and decide whether to buy your products or services. Also, […]
Ayanna Julien reviewers As Twilio SendGrid’s Editorial Marketing Manager, Ayanna owns the quality assurance of blog content by focusing on authentic storytelling and editorial integrity. When not editing, Ayanna enjoys reading a good fiction novel or writing her own fiction.