Gamification has been a part of our lives since childhood, and it continues to be relevant even as we grow older. Marketers in various industries use game mechanics to increase user engagement, boost sales and improve brand loyalty, and email marketing is no exception. In this article, we’ll highlight the advantages of email gamification, showcase […]
Chatbots are one of the most popular new messaging channels today. And the little chat bubble you spot on so many websites has become popular for a reason, even though on a wide range of sites, most people are used for talking to a real person. By simulating a text chat with a human, chatbots […]
Mobile devices have taken over our lives. Don’t worry, this isn’t an anti-technology think piece. In 2021, people in the US spent an average of 4 hours and 23 minutes on their phones each day—not including any time they spent actually talking on the phone. Moreover, mobile devices are increasingly the consumers’ home base for […]
Great email marketers are always finding ways to tell more compelling stories with their data. Stories, you ask? Yes, your data tells a great many stories that can help you, the sender understand what’s happening with your email campaigns. Are people registering too many spam complaints? Are my open rates changing? Why are so many […]
Ever wonder how email is securely sent from one server to another? When using Simple Mail Transfer Protocol (SMTP) to send mail, we rely on a combination of StartTLS and Transport Layer Security (TLS) or Secure Sockets Layer (SSL) to encrypt our mail and help it safely land in the inbox. But what is StartTLS? […]
Not sure what an SMTP error code means? You’re not alone. It can be shocking and confusing to see SMTP errors sometimes, and we want to eliminate the confusion with a quick and easy explanation. Below, we’ll explain everything you need to know about SMTP error codes, including short explanations of common ones you’ve likely […]
We’re taking it back to the basics to define a term that is super important to email deliverability but still seems to cause some mailers a bit of confusion: email bounces. What’s the difference between a hard bounce vs soft bounce? At SendGrid, we probably position soft bounces a little differently. We look at soft […]
Confirmations provide reassurance that reality lives up to your expectations. Think about how essential confirmations are in your everyday life. Imagine you book your dream reception venue for Saturday evening after your wedding. Months later, you find out your reservation is for Sunday—and the venue has no availability on the Saturday evening of your wedding. […]
Online marketing used to be a niche. Today, it’s a necessity. Between desktop computers, laptops, tablets, and mobile devices, the Internet is where people communicate, learn, and shop. In fact, the average American spends more than 8 hours online every day. But knowing how to get started with online marketing can take time and effort. […]
So, you have crafted compelling content for your weekly newsletters and have ambitions to monetize your expertise. Or, you have packed your ecommerce offering in a set of enticing bulk emails to drive your sales results. But, you decided to send them out from your free email address on Gmail or Yahoo! What happens next? […]