You know how to communicate with customers in the information age: SMS, social media, and above all, email. Email communications inform customers about promotions and get them interested in new offerings from your brand. It’s relatively easy to deploy, affordable, measurable, and effective at fostering long-term engagement. Mass emails (or bulk emails) are the primary […]
Are you looking for a cost-effective and convenient way to gather data from your audience? Look no further than email surveys! With their ability to reach a broad range of participants, high response rates, and easy data analysis, email surveys have become a popular choice among researchers, marketers and businesses. In this article, we will […]
Are you looking for a cost-effective and convenient way to gather data from your audience? Look no further than email surveys! With their ability to reach a broad range of participants, high response rates, and easy data analysis, email surveys have become a popular choice among researchers, marketers and businesses. In this article, we will […]
Get ready to reflect on a year of empowering online marketers with new solutions and enhancements to the GetResponse platform. Join us as we look back on a year of progress and growth. The focus is always on our customers, and we strive to equip them with the tools they need to effectively engage and […]
Many factors influence email deliverability, including improving sender authenticationkeeping clean email listssending wanted content, having a good sending reputation, and much more. Your sending reputation is how internet service providers (ISPs) identify you as a legitimate sender. So every time you send an email campaign, ISPs collect valuable data that says whether you follow proper […]
Ask any marketer to name the most effective marketing channels, and they’ll probably include email in their top 3. That’s because email is the channel with the highest return on investment for businesses. Customers will likely give you a similar answer, considering email continues to top the list of their preferred communication channels. But to […]
There are many smart ways to get more sales with the right personalization and automation strategy. And email marketing is still a proven way to reach your audiences with relevant, personalized content that increases sales, while also promoting your brand. If you use Shopify or WooCommerce, ActiveCampaign helps you optimize your marketing automation strategy by […]
Most email marketers have found themselves on at least one IP or domain denylist at some point. If you find yourself on a denylist, it’s a good idea to assess your address collection practices, evaluate your sunsetting policy, and request a delisting from the relevant denylist removal form (if available). The impact of having your […]
Some internet service providers (ISPs) limit—or throttle—the amount of email accepted from a particular sender during a specific period. If you try to send an email above the acceptable threshold, the ISP will reject your email, resulting in higher bounces back. When ISPs throttle your emails, you’ll get a message that says something like, “User’s […]
At Twilio SendGrid, we’re professionals at sending billions of emails a month—on behalf of our customers and to our customers. Over the years, our email team has juggled the art of sending out mass email communications while responding to customer replies. Here, we’ll share our experience and best practices to help you learn how to […]