We’re taking it back to the basics to define a term that is super important to email deliverability but still seems to cause some mailers a bit of confusion: email bounces. What’s the difference between a hard bounce vs soft bounce? At SendGrid, we probably position soft bounces a little differently. We look at soft […]
One of the fundamentals of maintaining and improving your email deliverability is understanding how your email program performs. This is done by monitoring event-level metrics and watching for deviations and trends in performance over time. We also know that healthy engagement drives a strong, positive reputation. That’s why senders must look for ways to continue […]
For a variety of reasons, your message may simply not be delivered. It could be as simple as the recipient’s inbox is full, or it could be a little more complicated, such as a reputation issue. Any time this happens it is a missed opportunity of traffic to your website or a purchase on your […]