How many times have you used ChatGPT yet? (Notice how I didn’t ask if you’ve used it). What about DALL-E2? Or Midjourney? Every little aspect of marketing can now be optimized, improved, and speed up thanks to Artificial Intelligence. But let’s not talk about every aspect of marketing. There’s probably an AI for that. Let’s […]
At face value, automated thank you messages do two things: confirm the checkout process is complete and express gratitude. But thank you emails can do a lot more than that. With the help of ecommerce marketing tools, your marketing team can use these emails to engage loyal customers, cross-sell products, collect customer feedback, and more. […]
Your customers are shopping for more than products. They also want helpful information. Sometimes, they’re after inspiration, or a little entertainment. Last century, retailers online and off rarely concerned themselves with the idea of producing content to satisfy these desires, but in this century, the formula for success is “know, like, trust.” You win customers—and […]
Thanks to massive marketing tech improvements and ad space availability, finding new customers has never been easier. Finding the right customers, however, is a little more elusive. Account-based marketing flips the traditional marketing approach on its head by first identifying key accounts you want to sell to and then targeting them specifically. With account-based marketing, […]
Not getting enough clicks from your emails? Don’t worry – you’re not alone. Keeping engagement rates high is a struggle for many marketers. Luckily, there are ways you can improve your email click-through rate and overall email campaign performance, and I’m here to share them with you. Keep reading to learn: Let’s start by defining […]
George Graham, Shawn Saavedra and Gladson George all contributed to this piece. As one of the 3 pillars of observability, logs help engineers understand applications, troubleshoot anomalies and deliver quality products to customers. ActiveCampaign produces large volumes of logs and has historically maintained multiple fragmented ELK (Elasticsearch, Logstash, and Kibana) implementations across different teams and […]
According to Magneto IT Solutions, more than 250.000 merchants worldwide use Magento for their online store building. Growing demand for eCommerce websites, together with Magento’s broad functionality and flexibility, made it one of the leading eCommerce management platforms. But even a perfectly-performing website can’t save your eCommerce company from the growing competition. A sound marketing […]
What is CRO, and is it something you should be looking at regularly? Conversion rate optimization (CRO) is the process of improving digital experiences and encouraging users to take action. Common CRO tactics include A/B testing and user behavior analyses across web pages, emails, and digital advertising campaigns. CRO is a way to improve customer […]
Not sure what email preview text is and how to add it to your emails? We’ve got you covered. When measuring the success of your email campaign, one of the first concerns is making sure the email you send found its way into the inbox (a certain area we like to think we know a […]
How Customer Enablement workshops have enabled our customers to build the businesses of their dreams. As a team here at ActiveCampaign, we are always searching for the best way to enable our customers to succeed. In 2022 we launched a series of free enablement workshops to help our users understand the basics of marketing automation, […]