Tag Archives: accountbased

Energy up your B2B gross sales and advertising with ActiveCampaign’s first account-based set off

In the dynamic world of B2B business, staying ahead of the competition requires efficient automation strategies and personalized customer engagement. That’s why we’re excited to introduce an automation trigger that will completely change the way you manage your accounts and automate workflows in ActiveCampaign. Say hello to the first-of-its-kind, Account Field Changes Trigger – a […]

A newbie’s information to account-based advertising and marketing

Thanks to massive marketing tech improvements and ad space availability, finding new customers has never been easier. Finding the right customers, however, is a little more elusive. Account-based marketing flips the traditional marketing approach on its head by first identifying key accounts you want to sell to and then targeting them specifically. With account-based marketing, […]

8 examples of account-based advertising software program

As startups and brands move upmarket and seek to target higher-value enterprise clients, they come to a crucial realization: The sales and marketing tech stacks they’ve developed don’t support a new account-based approach. To solve this, your company needs to develop a sophisticated account-based marketing software stack, covering capabilities including: Customer Intelligence Account management and […]