Not all mailbox providers are created alike when handling incoming email. They can vary in their internal architecture, filtering methods, third-party blocking implementations, volume constraints, and geographical policies. With all these factors, truly understanding how to monitor or improve the health of your email program requires insight into the sending statistics for each mailbox provider […]
People don’t just randomly buy whatever they see or like. There’s a process we all go through before we swipe our credit card or click the “order now” button. Sometimes it takes days, weeks, or months for us to make these decisions. Other times it’s the exact opposite. We make up our minds almost in […]
Trigger marketing is the foundation behind all successful automation campaigns. It puts marketing logic on your customer’s timeline rather than your business’. And magic happens whenever you start wearing the customer’s shoes (rather than your own). That’s not to say that sales funnels and customer journey mapping don’t matter. We’re not arguing that. However, most […]
With millions of searches made daily, Google is one of the best places to invest your paid marketing dollars. Not only does the platform let you reach millions of users around the whole world, but it also promises a pretty decent return on investment. Data shows that Google Search and Ads can get you an […]
Customers today expect personalized service on every channel where they connect with businesses. To provide this, businesses need a centralized data hub that helps every team understand the customer journey across channels. This is what an omnichannel communication strategy provides—and email is a crucial component. Email allows you to send personalized communication straight to customers’ […]
We’re excited to announce the release of the new Facebook Lead Ads integration for ActiveCampaign, Facebook Lead Ads by Meta. This integration syncs newly generated leads directly to your CRM, so your sales and marketing teams can take immediate action nurturing them through all of your channels, campaigns, and automations. Check out the integration or […]
2022 turned out to be a bumpy ride for both businesses and consumers. As we approach another Black Friday, this year’s holiday sale will come with its own challenges for brands to prepare for. How will global economic uncertainty affect future Cyber Week sales? What influences consumer behavior in 2022? What are the dos and […]
Many organizations use Google Ads (formerly Google AdWords) to drive potential customers to their web pages. And to no surprise, as a successful Google Ads campaign can boost web traffic significantly. But that is only one part of an effective pay-per-click (PPC) ad campaign. The other part is the Google Ads landing page. A stand-alone […]
Popups are an internet staple. Controversial at the beginning, they quickly became an essential part of the ‘world wide web experience.’ They’re something you expect to, well, pop up once in a while in your browser window. Love them or hate them – pop up are a tool that brings immense value, both for internet […]
Google ads are one of the most effective online advertising techniques used to generate sales. Millions of users go on Google every single day in search of solutions. While some of them are looking for general information, a significant portion of search queries has buyer intent. Those keywords are the kinds that most brands target […]