Popups are controversial. On the one hand, they help business owners and marketers advertise, build email lists, and drive leads to take specific actions. On the other hand, website visitors tend to hate them so much that the inventor of the popup, Ethan Zuckerman, apologized for creating them. Popups interrupt the user experience and can […]
After over two decades since its release, Google Ads is still standing strong among newer advertising platforms. It generates a whopping $209 billion of ad revenue in 2021 alone for Google’s parent company, Alphabet. While the numbers are all there for the tech giant, the question remains: should businesses still choose Google Ads as their […]
Customer relationship management (CRM) software is no longer just for large companies or industries with long sales cycles. More and more, CRMs are a vital tool for businesses of all sizes. But when you get caught up in all the minute details of the process, it can create unnecessary work. So if you want the […]
If your business relies on appointments or reservations, you know how vital it is for customers to show up at the scheduled time. No-shows are a huge pain point for appointment-based services and can end up costing the business money and time. That’s why using email for appointment scheduling is so beneficial: it creates a […]
It’s been a wild year of high interest rates and increased cost of goods, and even with economic uncertainty looming in the headlines, 96% of retailers expect their sales to increase over the holiday period. Why? Because people spend more during the holidays. And businesses using ActiveCampaign have a built-in competitive advantage in capturing a […]
Few marketing technology verticals are as saturated as the email marketing space. You have literally dozens of email marketing software platforms to choose from, all claiming to do the same thing (grow and nurture your audience using automated emails). How do you determine which is right for you? While there is considerable overlap in this […]
The email inbox is a competitive place where only the strongest emails survive. The average open rate of marketing emails is 21.33%, meaning recipients delete most marketing messages without opening them. And some emails don’t even make it to the inbox (but that’s a deliverability issue for another post). Don’t get us wrong—email continues to […]
Ready for sweet success that won’t give you headache this Halloween season? We’ve got a bag full of tips, tricks, and treats that will help you connect with your audience to get more customers and sales – all before it’s even time to start carving those pumpkins. First off, the biggest thing to keep in […]
In today’s world, the restaurant industry is a big deal. Currently, there are over 15 million restaurants worldwide, and many more food enthusiasts dream of having their own restaurant one day. There are many aspects of your physical location that will determine your success. However, if you want to grow your audience and tap into […]
It’s that time again to get into the holiday spirit and start thinking about holiday shopping, plans with friends, and traveling to see family. But wait, it’s only September! What happened to all the holidays in October and November? Don’t worry, they’re still ahead of us, but if you’re going to put together a worthwhile […]