Great emails share a lot in common. Each element builds off the others, and it takes a cohesive effort to make something truly special. think about it Your email content must be creative and visually appealing to maintain audience retention, and your calls to action (CTAs) must be top notch to spark engagement. However, nobody […]
Believe it or not, Christmas is just around the corner. That means marketing for Christmas is also just around the corner. It’s time to start thinking about the merry holiday and how you’re preparing your marketing for it. Festive marketing can bring a huge boost to your business when done effectively. According to the Office […]
Throughout the year, there are many opportunities to promote your online store– from new product launches, restocks of your best sellers, and sales events centered around the holidays, anniversaries, and more. email marketing is a great way to reach your audiences with relevant, personalized content that can help boost your sales, while also promoting your […]
At ActiveCampaign our customers come in every shape and size. We work with small, medium and enterprise businesses in every industry across B2C, B2B and Ecommerce. But do you want to know the one thing they all have in common? They’re focused on growth. Whether you are a new business just getting started or a […]
Let’s talk about the best practices of Newsletter design and how you can apply them to reach your unique goals. We’ll look at some expertly-crafted email templates and analyze them to understand what makes newsletters digestible, effective, and visually appealing. Table of Contents Why is newsletter design so important? In 2021, approximately 320 billion emails […]
The holidays are coming, bringing along a blizzard of emails from businesses, brands, and loved ones. Some of the most welcome emails during this season are those from your employer announcing the office holiday schedule and other opportunities to celebrate the festivities. But if you’re the one sending those holiday emails on behalf of your […]
Let’s face it, email terminology can be really intimate. With so many acronyms and interchangeable terms, it’s hard to know what’s what. To help you make sense of it all, we’ve defined some key email delivery terms for you below. Allow lists: A list of trusted IP addresses and domains for which all mail is […]
There are endless marketing tools, from core technologies to very niche solutions, and it isn’t easy to know which tools you need and how your stack of tools will work together. Should you start with your CRM? Do you need a lead capture tool? You’re caught between wanting access to all the marketing capabilities you […]
Email is one of the most convenient communication channels for businesses and individuals, thanks to its accessibility. But this also makes email susceptible to cybercriminals who attempt to access sensitive data by intercepting emails in transit or hacking into email servers. One of the main lines of defense against this attack is email encryption, a […]
If you’re a marketer, you probably love the holidays as much as we do. After all, the holidays are a great opportunity to promote sales, tap into recipients’ festive cheer, and infuse emails with fun and creativity. At the same time, email sending volumes skyrocket during the holiday season. In fact, in 2021Twilio SendGrid processed […]