Few marketing technology verticals are as saturated as the email marketing space. You have literally dozens of email marketing software platforms to choose from, all claiming to do the same thing (grow and nurture your audience using automated emails). How do you determine which is right for you? While there is considerable overlap in this […]
The email inbox is a competitive place where only the strongest emails survive. The average open rate of marketing emails is 21.33%, meaning recipients delete most marketing messages without opening them. And some emails don’t even make it to the inbox (but that’s a deliverability issue for another post). Don’t get us wrong—email continues to […]
Ready for sweet success that won’t give you headache this Halloween season? We’ve got a bag full of tips, tricks, and treats that will help you connect with your audience to get more customers and sales – all before it’s even time to start carving those pumpkins. First off, the biggest thing to keep in […]
In today’s world, the restaurant industry is a big deal. Currently, there are over 15 million restaurants worldwide, and many more food enthusiasts dream of having their own restaurant one day. There are many aspects of your physical location that will determine your success. However, if you want to grow your audience and tap into […]
It’s that time again to get into the holiday spirit and start thinking about holiday shopping, plans with friends, and traveling to see family. But wait, it’s only September! What happened to all the holidays in October and November? Don’t worry, they’re still ahead of us, but if you’re going to put together a worthwhile […]
Coming soon! Product catalog empowers you to connect your entire store offering to your marketing automation strategy. Sync your product offering directly from your store Leverage product catalog as an extension of your store to bring all your product data into your customer automation experience strategy. ✔️ Inventory ✔️ Fire ✔️ Fire ✔️ Color Create […]
It’s no news that every church needs a website to increase its reach and keep members engaged in church activities. However, building a church website by yourself can seem challenging if you lack programming knowledge, and hiring good web developers or designers can be expensive. Luckily, you no longer need to be techy to build […]
Every marketing email you send has to compete with all the other promotions and newsletters in the recipient’s inbox. This is why email marketers spend so much time thinking about how to stand out among the competition and engage recipients. Email personalization is an increasingly important way for your messages to stand out—in fact, 57% […]
Is your email content getting dry? Don’t get me wrong—there’s a time and place for black text on a white screen. But it’s fun to spice things up with different types of email content ideas now and then. Think outside the box. You can include elements like: images gifs animation buttons countdowns Amp for Email […]
Since ActiveCampaign joined the Tech scene in Chicago, we have been dedicated to helping bring the next generation of students into the growing industry. Every summer–and even sometimes during the school year–our leadership opens positions for students to take advantage of during their summer break from classes. We pull from a pool of students from […]