Landing that sweet, elusive internship while they’re on break from classes can be one of the most stressful tasks college students impose upon themselves every summer. Why are they frantically updating their resumes on Canva and Googling, “What keywords to have on a marketing resume?” They know that landing that summer internship with their dream […]
Black Friday is one of the biggest shopping days for ecommerce sites, along with Cyber Monday. If you’re planning your Black Friday marketing campaigns, know that offering huge discounts and hot promotions are table stakes. Every store will be offering its best sales of the year. To make your Black Friday campaigns stand out in […]
Are people visiting your online store, but sales are not coming in? Even if your ecommerce website is up and running, and you’re reaching the right audience, it’s important that you know how to merchandise your products effectively. In this article, we’ll explain exactly what online merchandising means and how it relates to what you […]
Everyone talks about the profound benefits of generating leads through inbound marketing. But nobody mentions how you’re actually supposed to manage those leads as they come pouring in. Who is responsible for lead management? How do we know which sales person should jump in? And how can we prevent reps from grabbing all the new […]
Oh, you brave affiliate marketers. Trying to outdo major corporations with only your passion, hard work, and marketing savvy. It’s no little thing, what you’ve undertaken. You need all the help you can get. Just remember – one tool won’t make the difference between success and failure. But if you’re already on your way to […]
Birthdays: some people love them, while others dread them. Regardless of how you feel about this annual reminder of passing time, for email marketers, birthdays are an opportunity to build relationships with customers. A common way to do this is with the birthday email, using automation and customer data to send subscribers a discount or […]
It’s widely accepted that inbound sales and marketing teams are the holy grail for revenue growth in software startups. Yes, outbound has its place, but inbound delivers higher intent leads and puts the power of the sales process in the customer’s hands. However, for this process to be effective, you need a powerful lead generation […]
Every marketing campaign centers around a specific goal, like encouraging recipients to make a purchase. And one of the most important email elements to help you reach that goal is the call to action (CTA). At first glance, a CTA might seem simple, but it takes intentional strategy and email design to ensure that this […]
Anthony Papini, our Director of DEI, sat down with newly formed Veterans of AC co-chairs to talk about the importance of this community and how it fosters a sense of belonging within our military community. Security Manager Chris Ganz served as a Sergeant in the Marine Corp from 2006-2013. Jyn Kim was enlisted in the […]
Email marketing for nonprofit organizations can do wonders. From spreading awareness and building relationships with subscribers to turning supporters into donors. Email marketing can help you achieve all these goals. If you’ve never run email campaigns before, or you’ve done some but would like to ensure you’re doing it correctly, you’re in the right place. […]