Want more out of your email marketing campaigns? Then look no further – start with email segmentation. In this article, we’ll guide you through the ins and outs of this underrated email marketing practice that can turn your email program into a profitable marketing machine. We’ll go over: Let’s dive in! What is email segmentation? Email segmentation […]
Poor pop ups. Everybody calls them annoying, bad and spammy. But they don’t have to be. Pop-ups don’t have to be bad. They are actually a list-builder’s secret weapon. But when they’re used the wrong way, pop-ups can get pretty annoying. Yours don’t have to be. Pop-ups (also called “pop-overs” or “interstitials”) work so well […]
Popups have developed a reputation for being intrusive and rather annoying for users. And many website visitors will tell you they even hate seeing popups. As a result, you might be tempted to drop popups from your marketing arsenal altogether. But, wait a second. Are popups always awful? Only if you use them the wrong […]
Today, August 26th, the US celebrates Women’s Equality Day. It acknowledges the passing of the 19th amendment, guaranteeing women the right to vote*. Since 1920, Women’s Equality Day has evolved to acknowledge the unique struggles that women—particularly women of color—still face today. From wage inequality, access to equal job opportunities, and economic inequality, Women’s Equality […]
Depending on who you ask, Black Friday and Cyber Monday might be a couple of the best or worst holidays of the year. All the discounts, flash sales, and promotions are hard to resist as a consumer. But as a business, it can be a challenge to stand out among the mountains of promotions. When […]
Want to capture more email subscribers on your website? Maybe you want to promote your upcoming webinar? Or perhaps you’d like to offer a special discount to your online store shoppers? If you’re trying to achieve any of these goals, it sounds like you need popups. Popups are essential in marketing, despite their reputation. The […]
Everyone wants to be data-driven in their marketing and sales process. This is a good goal. Understanding your data and applying that insight allows you to optimize your campaigns and drive more traffic, conversions, and sales. Often, these “insights” come in the form of cause and effect: “when we do X, it results in Y. […]
Welcome to our onboarding blog series, where we highlight customers and their journey with ActiveCampaign. Every month, thousands of customers complete their onboarding experience with us, having learned everything they need to get started within ActiveCampaign successfully. We’ll be sharing a story from each month’s graduating class. This month’s customer story will highlight RidgeITa leader […]
Email list building is the foundation of effective email marketing. When you have an engaged email list, promoting and growing your business feels easy. When your email list is of bad quality, however, all you see are skyrocketing bounce rates and pitiful return on investment. In this article, we’ll look at how to build an email list […]
Countless myths abound in the world of email deliverability. That’s why there’s no one better to clear up these common misconceptions than the leading experts in the world of email. Every month, we’ll bring you a Q&A with leaders from inbox providers, spam trap networks, antispam systems, and more in our new Expert Series blog. […]