Many creatives become business owners because they want to bring their ideas to life in the world. The problem is we can get stuck in our own heads and end up developing products and services that we think are brilliant, only to put them on the market and find that nobody wants them. In addition […]
Landing pages play a significant role in digital marketing. They provide an excellent platform for business owners to showcase their offerings, promote special deals, and keep the audience engaged with new deals. A landing page is a single webpage that appears after a user clicks on a search engine-optimized result or an online advertisement. It […]
As marketing teams look for new ways to optimize performance, amid increasingly restrictive data flows, and other changes to measurement, new forms of tracking are emerging to take the place of traditional last-click models and other less accurate processes. And with consumers now also following vastly different purchase journeys, media mix modeling (MMM) has become […]
If you want your newsletters to stay ahead of the curve year after year, it’s important to keep up with new design changes and trends. Although it’s essential to prioritize subject lines and content, you shouldn’t ignore the power of a well-designed email. Editor’s note: Want to be sure your emails work well across all […]
Have you ever tried to describe what marketing is and then struggled to give a concrete answer? Don’t worry, you’re not alone. Marketing covers a vast range of activities and disciplines, making it a challenge to define. Download this post by entering your email below The American Marketing Association defines it as: “The activity, set of […]
How to Create a Successful Content Marketing Strategy for Your Business In today’s digital age, content marketing has become an essential tool for businesses looking to connect with their audience and drive growth. Content marketing is a strategic approach to creating and sharing valuable content to attract and retain a defined audience, ultimately leading to […]
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. When it comes to growing your business, most marketing channels cost money. Search engine optimization (SEO), on the […]
B2B and B2C customers aren’t the same, so tailoring your marketing efforts to each is crucial. To start, you’re either marketing to one consumer or a department at a company — but it goes deeper than that. Even the way these audience groups make decisions is miles apart. B2B buyers make purchasing decisions after doing […]
As you may know, content marketing can be one of the best methods of promoting your business and driving traffic to your website. However, while most content lives online, you can also produce downloadable content, like an e book. Downloadable content is a bit different from other types of content marketing because it’s often more […]
Of all marketers, affiliate marketers have some of the best reasons to do email marketing. For one, affiliates are most likely to get penalized by Google. They also don’t have buyer information, so they often have to build a list or database of buyers. Email can help with all of that. Emailing is one of […]