The US labor force got a taste of remote work life with the pandemic, and they liked it. As a result, remote digital marketing jobs have become highly desirable careers in this digital age. One reason is that these jobs can be done from just about anywhere. You could work as a digital marketing professional […]
Inbound marketing and social media marketing aren’t two separate strategies. They go hand in hand and play a vital role in growing a business in any industry. Social media trends change year by year. Platforms gain or lose popularity. Consumer expectations change due to world events and other circumstances. Tech advances may force you to […]
Plagiarism is something everyone learns about in school at one point or another. Students are taught that while sources can (and should) be used for inspiration or research, it’s not OK to copy original content from other students or from published sources. Dedicated writing and journalism courses delve even deeper into what it means to […]
Home Business Magazine Online Overview of VR and AR Technologies Importance in the marketing landscape Imagine browsing a clothing store online. You can see how the clothes look on you before making a purchase. Or, you could envision attending a virtual product launch. This would allow you to explore a new gadget in a fully […]
From social media to Google searches, there are many ways for shoppers to interact with your brand. So, you can’t just stick with a single platform. In fact, Twilio Segment found that 67% of buyers want to interact with a retail business on a variety of platforms. In other words, you have to maintain a […]
If you’ve been putting your time into creating the best possible content, how can you tell if that effort is working for you? The answer is that you have to measure your success rate. When you are creating content like website pages and blogs, it can seem a bit subjective. The truth is that content […]
What is sms marketing software? SMS marketing software is a powerful tool that allows businesses to reach their customers and prospects via text messaging. This software enables businesses to create, manage, and execute text message campaigns that can be used for a variety of purposes, including promotions, reminders, and notifications. Using SMS marketing software, businesses […]
When visitors land on your site, they get all the value that you’ve offered; reliable information, engaging content, an attractive customer interface, and a way to contact you in case they want more information. A website is how you communicate your value proposition to your customers. But isn’t communication a two-way street? What are you […]
Confused about the difference between email marketing vs newsletters? You’re not alone! Email newsletters are often top of mind when first developing an overall email marketing strategy. But newsletters are only one piece of a comprehensive email marketing program. Making the distinction between email marketing as a whole and email newsletters is important because mastering […]
Click-to-open rate (CTOR) is one of the single best metrics for gauging your email campaign’s performance. And it’s not as daunting as it looks. Below, we’ll walk you through everything you need to know about CTOR, including what it is, the click-to-open rate formula, and differences with other metrics. What is click to open rate […]