Home Business Magazine Online Overview of VR and AR Technologies Importance in the marketing landscape Imagine browsing a clothing store online. You can see how the clothes look on you before making a purchase. Or, you could envision attending a virtual product launch. This would allow you to explore a new gadget in a fully […]
Tag Archives: Augmented
Innovations in the digital marketing realm continue to advance at a rapid pace these days, providing marketers with new possibilities and tools to reach customers in more profound and memorable ways. While AR and VR are not entirely new to marketing, these immersive experiences are getting better and better, with artificial intelligence (AI) now helping […]
Over the past decade, augmented reality (AR) technology has eased this uncertainty. By superimposing virtual objects onto a live view of physical environments, AR helps users visualize how products would fit into their world. Across industries, retailers have built apps to help consumers virtually try out products—including furniture, glasses, and makeup—with the hopes of attracting […]
Magic Leap CEO Peggy Johnson SOPA Images/LightRocket via Getty Images On the factory floor at Roscoe, Illinois-based PBC Linear, new workers don augmented-reality headsets from Magic Leap as part of their training. For the past three years, the privately held company, which manufactures bearings and actuators, has used the headsets for instruction and, more recently, […]