Your marketing team needs a way to measure the impact of your efforts on the organization. Every campaign should take you a step closer to your business goals. But how should you measure your success? Most businesses have an abundance (if not an overwhelming amount) of data. You could spend days trying to absorb all […]
Opinions expressed by Entrepreneur contributors are their own. Almost every superhero has a sidekick. It’s not that Batman isn’t capable of amazing feats on his own, it’s just that he can accomplish so much more with Robin at his side. Duo do-gooders, or even partners in crime, can be unstoppable together rather than alone. Would […]
Email marketing is one of the most effective ways to engage customers and drive sales for ecommerce stores. In fact, nearly 80% of marketers consider it to be one of their top three most effective channels. However, with so many emails flooding customers’ inboxes (over 300 billion sent per day), standing out in your audience’s […]
Opinions expressed by Entrepreneur contributors are their own. Recessions tend to have one of two effects. Fears over financial insecurity and overall uncertainty can lead businesses and consumers to come to a screeching halt. On the flip side, some entrepreneurs are so frightened of what’s to come that they make sudden decisions based on emotion […]
Opinions expressed by Entrepreneur contributors are their own. You’ve probably been to a dozen of marketing meetings that started with someone pulling out a whiteboard and saying, “Let’s think about our competition for a minute.” I bet there were some A-type personalities (maybe you?) who’ve done their homework and unloaded a whole laundry list of […]
If your organization uses emails to communicate with your audience, you’re in good company. Roughly 82% of marketers leverage email marketing and there are 347 million emails sent each day around the world. For reference, that’s roughly one email for every resident in the United States. So how do you create emails that stand out […]
At some point in your marketing career you will need to write a marketing email to promote material or sell a product. You will spend hours writing the best text and the most striking subject. Send the email and…nothing happens. Incidentally, it may happen that the email is flagged as SPAM by dozens (or hundreds) […]
5 Marketing Strategies to Reach Customers Looking for Phones In today’s digital age, smartphones have become essential to our lives. With increasing numbers of consumers actively seeking new phones, businesses must employ effective marketing strategies to capture their attention and drive sales. Here are the five proven marketing strategies to reach customers searching for phones. […]
Opinions expressed by Entrepreneur contributors are their own. Affiliate marketing is a popular strategy businesses use to drive sales and grow their brand. Although it’s one of the most popular marketing tools in the booming creator economy, some misconceptions about using affiliate links can prevent bloggers from benefiting from them. 1. Affiliate marketing is dead […]
This week, we had the big Google Marketing Live event where Google showcased more of how ads will work on the new Google Search Generative Experience. Google launched the new Search Generative Experience to some searchers last minute (so this is not in my video). Google also showed us how AI would help advertisers build […]