Your social media content marketing strategy outlines how you’ll use social networking to create and distribute content—but that’s not the end goal. See, most content creators and social media managers get lost in the process. And that leads to subpar content performance and missed business opportunities. In the end, you don’t want more contents. You […]
While business owners might think their newest product is the latest in innovation, it’s an unfortunate reality that competition continues to be stiff, with approximately 30,000 items launched every year. With thousands of products to compete with, it’s vital for companies to understand how to market their products to boost sales, improve branding, and gain […]
There’s so much to learn in online marketing. It has a lot of moving parts, with each part being complex enough to fill a life of study. Like design or copywriting. Getting traffic, converting traffic. Business models. Plus a dozen other skills. Fortunately, you don’t have to be a world-class expert to do well online. […]
Non-profit organizations have more in common with standard businesses than you might think. The success of either depends on a marketing team’s ability to raise awareness, connect with a target audience, and convince people to take action. Otherwise, no one will know they’re out there or understand why they should choose one option over another. […]
Smart affiliate marketers use email marketing to boost their earnings. You see, an email marketing campaign can help you build strong relationships with your site visitors. It allows you to nurture them and build a rapport before pitching any products. As a result, it increases the chances of making more sales. But to run an […]
Innovations in the digital marketing realm continue to advance at a rapid pace these days, providing marketers with new possibilities and tools to reach customers in more profound and memorable ways. While AR and VR are not entirely new to marketing, these immersive experiences are getting better and better, with artificial intelligence (AI) now helping […]
Opinions expressed by Entrepreneur contributors are their own. Over the past few years, short-form video has become one of the most engaging and fastest-growing content types across social media platforms. TikTok, YouTube Shorts and Instagram Reels have all seen meteoric growth, garnering billions of users. According to StatistaShorts alone boasts 30 billion views daily and […]
Email is one of the most effective digital marketing channels for businesses to nurture customer relationships and generate more leads and sales. However, marketing in the B2B industry is unique since the sales cycle involves multiple stakeholders who all have a say in the final purchase decision. Therefore, how you set up email marketing campaigns […]
The first portion of anyone’s career path involves figuring out what they want to do with their lives and what field they wish to enter. Once they’ve chosen a field, it’s time to plan their future career path. If you’re someone with a crack for dreaming up great marketing concepts and a desire to stick […]
Content marketing best practices don’t change too much from year to year, but it’s always a good idea to check in every once in a while. Sticking to tried-and-true tips and tactics will help maximize your time, efficiency, and output—it’s worth a 5-minute read. Plus, we’ve collected all the tips and tactics into a single […]