In the dynamic landscape of 2023, there is a plethora of remarkable choices available for B2C marketing automation software. This article is a comprehensive guide, delving into the top options and providing valuable insights to boost productivity. Discover the cutting-edge solutions that can streamline your marketing efforts and empower you to engage effectively with your […]
In the world of affiliate marketing, 2023 offers an abundance of exceptional software choices. With a wide range of options available, finding the perfect fit for your affiliate business can be overwhelming. Fear not, as this article is here to guide you through the maze of affiliate marketing software. We will dive deep into the […]
Increasingly, it’s hard to talk about marketing without mentioning artificial intelligence (AI) and ChatGPT. This innovative tool has quickly become a hot topic as we discover how it can transform our industry. While talking about AI can spark questions and ideas, experimenting with tools like ChatGPT will give you a better sense of how it […]
If you ask someone to buy from you too soon, you could lose them forever. Sound dramatic? It is a little—but only a little. Knowing when it’s time to transition from attracting leads and trust-building to sales is crucial, and making an offer at the wrong moment really can lose you customers. How do you […]
AI is widely seen as the most groundbreaking technology shift we’ve seen lately. It has the potential to transform marketing, enabling the creation of content at scale, reducing labor and time, and unlocking new possibilities for innovation and creativity. We’re excited to announce the launch of Active Campaign AI, now available to customers on our […]
Word of mouth is one of the most powerful tools in marketing: According to Nielsen, 92% of consumers say that they’re more likely to trust personal recommendations about ads 74% of consumers Identify word of mouth as a key influencer in their purchasing decisions Millennials are 115% more influenced by word of mouth than traditional […]
Opinions expressed by Entrepreneur contributors are their own. The ever-increasing competition among franchisors to get an edge on one another has led to some innovative marketing campaigns and initiatives. Amidst this backdrop, video marketing has become a vital component for many brands precisely because it can be utilized in so many ways. But it’s also […]
Any good marketer knows that search engine optimization (SEO) helps your business’ website rank higher in search engine results. This makes your website a lead magnet that helps potential customers discover and remember you and establishes you as an authority in your industry. And like SEO, email marketing is a powerful tool that helps you […]
Opinions expressed by Entrepreneur contributors are their own. Have you heard of human design? Named what’s “in” in 2023 by the Washington Post, human design is a personality test based on seven ancient systems that you can use to understand yourself better and how you are designed to operate in business. Human design is especially […]
Today, we’re diving into templates and how to use them with Twilio SendGrid’s flexible editor or adjust the HTML of the template in your email builder of choice. While some marketers may feel comfortable designing and coding a beautiful email from scratch, for those of us who aren’t web designers or email developers, email templates […]